Lifecycle Marketing Analyst - Braze

Lifecycle Marketing Analyst – Braze

This role sits at the intersection of marketing automation, data-driven CRM strategy, and customer lifecycle optimization within a global, mission-driven environment focused on wellbeing. You will join a Martech team responsible for enabling scalable, personalized, and high-impact marketing communications across B2C journeys using Braze as the core platform. The position plays a key role in improving engagement, nurturing flows, and supporting revenue growth through automation excellence. You will collaborate closely with marketing, product, and growth teams to ensure campaigns are technically sound, optimized, and aligned with business goals. Operating in a fast-paced, international setup, you will also contribute to process improvements and the adoption of innovative technologies, including AI-driven solutions. This is a highly impactful role for someone who enjoys blending technical expertise with marketing strategy to enhance customer experiences at scale.

Accountabilities

• Build, configure, and optimize lifecycle campaigns and user journeys using Braze.
• Support marketing teams with workflow setup, campaign execution, troubleshooting, and best practice guidance.
• Improve automation processes to increase scalability, personalization, and efficiency across CRM communications.
• Collaborate with cross-functional global teams to implement marketing requests and lifecycle initiatives.
• Explore and apply AI-powered tools to enhance campaign orchestration and data-driven decision-making.
• Ensure proper use of Braze capabilities, including Canvas Flow, segmentation, and advanced targeting strategies.
• Contribute to continuous improvement of Martech processes and tool adoption across teams.

Requirements

• Minimum 2+ years of hands-on experience using Braze (mandatory).
• Strong knowledge of Braze Canvas Flow and lifecycle marketing execution.
• Understanding of HTML for email development and Liquid templating language.
• Basic knowledge of API usage (Connected Content and webhooks is a plus).
• Experience or strong interest in AI tools (e.g., ChatGPT, Gemini, Claude) applied to marketing workflows.
• Analytical mindset with strong data-driven decision-making skills.
• Excellent communication skills in English (Spanish is a plus).
• Strong problem-solving ability, organization, and attention to detail.
• Ability to thrive in a fast-paced, collaborative, and global environment.

Benefits

• Competitive monthly compensation aligned with experience.
• Remote-first flexibility within Brazil.
• Health, dental, and life insurance coverage.
• Paid time off, including vacation, holidays, and additional personal days.
• Wellness programs including mental health and fitness benefits.
• Flexible scheduling tailored to team and personal needs.
• Parental leave with extended support options.
• Home office setup reimbursement.
• Career growth opportunities and access to learning platforms.
• Inclusive, global culture focused on wellbeing and collaboration.