Lifecycle Marketing Lead (remote) - Remote Eligible

Senior Lifecycle Marketing Manager - Remote

We are currently looking for a Senior Lifecycle Marketing Manager - REMOTE. In this role, you will be at the forefront of shaping and executing a groundbreaking lifecycle and retention marketing program. Your work will directly impact patient trust and engagement as you design strategies for our newest women's health offering. By leveraging data and strong collaboration with clinical teams, you'll help ensure a seamless experience for new patients, ultimately driving better health outcomes. This is an exciting opportunity to build something from the ground up and make meaningful contributions to women's healthcare.

Accountabilities

• Own day-to-day execution of all lifecycle channels and the overarching retention marketing strategy
• Build the 0-to-1 testing engine for retention, creating and optimizing automated messaging journeys
• Collaborate with Clinical and Operations teams to identify friction points and improve patient satisfaction
• Partner closely with the Head of Growth to bridge the gap between new patient acquisition and long-term adherence
• Synthesize data and qualitative insights to optimize the end-to-end funnel
• Ensure all lifecycle communications reflect evidence-based care and build patient trust

Requirements

• 2-5 years of experience in DTC lifecycle marketing, ideally in a 0-to-1 growth environment
• Experience owning and operating email and SMS channels with a focus on retention
• Strong problem-solving skills with a builder mentality in ambiguous settings
• Balanced creative ideation and data-driven decision making skills
• Exceptional written and verbal communication skills
• Ability to translate data into actionable insights and drive alignment across teams

Benefits

• Competitive healthcare benefits
• Generous equity compensation
• Generous PTO policy
• Opportunity to impact patient care and outcomes
• Collaborative and fast-paced work environment
• Commitment to diversity and inclusion in the workplace