Lifecycle Marketing Manager (remote) - Remote Eligible

Lifecycle Marketing Manager - Remote

In this role, you will be instrumental in scaling lifecycle-focused campaigns that enhance the customer experience throughout their journey. You will engage with various marketing teams to develop effective strategies that leverage data insights for targeted program execution. Your contributions will significantly impact customer acquisition, retention, and cross-selling efforts, ultimately driving measurable business results. This strategic position demands collaboration across multiple departments and innovative thinking to elevate brand presence in the competitive landscape.

Accountabilities

• Partner with key marketing teams to align lifecycle campaigns with customer journey moments.
• Develop engaging campaign messages and visuals that distinguish the brand in B2B markets.
• Drive global campaign orchestration for product launches and strategic growth initiatives.
• Ensure consistency across multiple channels including email, digital media, and events.
• Utilize AI tools to enhance campaign efficiency and personalization.
• Foster team collaboration and clarify roles to maximize impact throughout the customer journey.

Requirements

• 5+ years of experience in B2B marketing, demand generation or campaign management.
• Proven track record of managing global multi-channel campaigns end-to-end.
• Growth marketing mindset with expertise in testing and optimizing strategies.
• Data-driven approach to decision making and campaign measurement.
• Experience in using AI tools responsibly in marketing workflows.
• Strong collaboration and interpersonal skills across cross-functional teams.
• Capability to coordinate with specialized marketing teams effectively.
• Familiarity with ABM/ABX and AI-powered marketing platforms.

Benefits

• Flexible working hours and remote work options.
• Opportunity to work in a dynamic and innovative environment.
• Access to professional development and training resources.
• Inclusive culture that values diversity and equity.
• Collaborative team atmosphere that encourages feedback and growth.
• Competitive salary and comprehensive benefits package.
• Performance-based incentives and recognition programs.