Manager - Marketing Technology & Data Governance

Manager – Marketing Technology & Data Governance

This role sits at the intersection of marketing operations, CRM systems, and data governance, enabling high-performance marketing execution through clean, reliable, and well-structured data. You will be responsible for managing marketing automation platforms, CRM integrity, and end-to-end campaign operations that power B2B digital engagement. The position plays a key role in ensuring that marketing systems, data flows, and reporting environments function seamlessly across multiple integrated tools. You will collaborate closely with marketing, analytics, and technology teams to improve campaign effectiveness and data quality. The environment is highly data-driven, with strong emphasis on automation, scalability, and operational excellence. You will also contribute to reporting accuracy, system optimization, and governance frameworks that support AI and advanced analytics initiatives. This is a high-impact role where your work directly improves marketing efficiency and decision-making quality.

Accountabilities:

• Manage end-to-end marketing automation operations, including campaign setup, email workflows, landing pages, forms, and nurture programs.
• Oversee CRM data governance, ensuring accuracy, consistency, segmentation quality, and adherence to data standards.
• Maintain and improve lead lifecycle workflows, campaign tracking, and operational troubleshooting across marketing systems.
• Support data hygiene processes including deduplication, enrichment, taxonomy management, and list validation.
• Monitor integrations between CRM, marketing automation, analytics, and other connected platforms, resolving data sync issues proactively.
• Support website and landing page updates through CMS tools and ensure alignment with campaign objectives.
• Develop and maintain documentation for workflows, integrations, data structures, and operational processes.
• Support reporting and analytics across marketing performance, funnel conversion, and campaign effectiveness.
• Ensure data readiness for dashboards, predictive models, and AI-driven marketing initiatives.
• Identify and implement process improvements to enhance automation, efficiency, and governance standards.

Requirements:

• 5–8 years of experience in Marketing Operations, Martech, CRM management, or data governance roles, preferably in B2B SaaS environments.
• Hands-on experience with marketing automation and CRM platforms such as Marketo, Salesforce, or equivalent tools.
• Strong understanding of campaign execution, lead management, segmentation, and marketing workflows.
• Experience with web analytics tools and CMS platforms (e.g., Webflow or similar).
• Familiarity with marketing intelligence tools such as 6sense, ZoomInfo, ON24, or similar platforms is a plus.
• Working knowledge of SQL and analytics tools such as Power BI, Tableau, or Looker.
• Strong understanding of data quality principles, data structures, and system integrations.
• Experience managing reporting accuracy, dashboard validation, and campaign performance tracking.
• Strong analytical thinking, attention to detail, and structured problem-solving skills.
• Ability to work cross-functionally with marketing, sales, and technical teams in a fast-paced environment.

Benefits:

• Competitive compensation aligned with experience and industry standards.
• Opportunity to work in a fast-growing digital banking and technology environment.
• Exposure to modern marketing technology stacks and data-driven systems.
• Flexible work arrangement (virtual/remote setup).
• Strong focus on learning, innovation, and professional development.
• Opportunity to influence marketing performance through data and automation excellence.
• Collaborative, cross-functional environment with global teams.
• Work on high-impact systems supporting digital transformation in financial services.