Marketing Account Manager

Marketing Account Manager

This role sits at the intersection of strategic account leadership and digital marketing execution, driving performance across complex, high-value B2B client engagements. You will act as the primary strategic partner for a flagship account, ensuring that website optimization, SEO, CRO, CRM strategy, and lifecycle marketing are fully aligned with business growth objectives. Working within a fast-paced agency environment, you will collaborate closely with technical, creative, and analytics teams to translate client goals into coordinated, high-impact initiatives. The role requires both strategic thinking and hands-on oversight, with a strong emphasis on performance, data interpretation, and continuous improvement. You will play a critical role in shaping digital experiences that improve conversion, enhance user journeys, and accelerate revenue growth. This is a high-visibility position where your insights and leadership directly influence client success and long-term account expansion.

Accountabilities

• Act as the lead strategist for a key enterprise account, aligning SEO, CRO, and CRM initiatives with measurable growth KPIs
• Serve as a consultative partner to clients, identifying gaps in digital experiences and recommending strategic improvements
• Oversee website optimization efforts, including technical SEO, UX, and conversion rate optimization strategies
• Guide CRM and lifecycle marketing strategies to ensure effective lead nurturing and data-driven personalization
• Coordinate internal teams across development, UX/UI, SEO, and analytics to ensure aligned execution of client goals
• Manage full-cycle project delivery, including planning, resourcing, timelines, and performance tracking
• Monitor website and CRM performance metrics to assess ROI and adjust strategies based on insights
• Identify opportunities for account growth through innovation, new services, and improved digital performance

Requirements

• 3–5+ years of experience in account management within a digital marketing or web agency environment
• Proven experience managing enterprise or high-revenue client accounts
• Strong understanding of website ecosystems, including SEO, CRO, UX/UI, and technical performance factors
• Familiarity with CRM platforms and how they integrate with digital marketing and web systems
• Ability to interpret data and translate insights into actionable marketing and growth strategies
• Strong project management skills with experience coordinating cross-functional teams and complex timelines
• Excellent communication and presentation abilities, especially in client-facing and high-pressure situations
• Strategic mindset with comfort discussing funnels, LTV, conversion metrics, and performance outcomes
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred

Benefits

• Hybrid or fully remote work flexibility (depending on location)
• Competitive annual salary ($80,000–$90,000 range)
• Health, dental, and vision insurance coverage
• Life and disability insurance
• 401(k) with employer matching
• Paid time off including 14 paid holidays
• Paid parental leave (maternity and paternity)
• Positive team culture with regular events and engagement activities
• Work-life balance–focused environment
• Company-provided laptop and full technology stack