Marketing Coordinator

Marketing Coordinator

This role offers a hands-on opportunity to contribute to and manage a dynamic content marketing program targeting high school students for international study experiences. The Marketing Coordinator will support planning, creation, and distribution of content across social media, web, email, and other digital channels, while tracking performance and engagement metrics. Working closely with the Content Marketing Manager and cross-functional teams, you will help shape campaigns, produce creative assets, and maintain brand consistency. The position blends strategic planning, creative production, and analytics, providing exposure to a wide range of marketing activities in a fast-paced, global environment. You will also engage directly with participants, supporting contests, takeovers, and user-generated content initiatives. This is a unique chance to grow as a versatile marketer while contributing to an organization with an international mission and diverse audience.

Accountabilities:

• Manage and execute social media content across multiple platforms, including Instagram, TikTok, YouTube, Facebook, and LinkedIn.
• Develop content for blogs, websites, email campaigns, and other digital channels, ensuring brand consistency and high engagement.
• Maintain and update the content asset library, keeping materials organized and current.
• Monitor social media and digital campaign performance, report insights, and recommend improvements.
• Coordinate user-generated content initiatives, student takeovers, contests, and collaborations with third parties or micro-influencers.
• Support creation and updating of digital and print collateral, including flyers, posters, sell sheets, and other marketing materials.
• Assist in mass communication efforts, including email content development, mail merges, and ad hoc messaging in coordination with sales teams.
• Collaborate with internal teams and external resources to deliver high-quality marketing projects and campaigns.

Requirements:

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 1–2 years of experience in marketing, communications, or related function, either in an agency or internal team.
• Strong knowledge of social media platforms and user engagement strategies.
• Proficiency in Microsoft Office, Adobe Creative Suite (InDesign, Photoshop) or Canva, and basic video editing tools (iMovie, Premiere, Windows Movie Maker).
• Excellent written and verbal communication skills, with attention to detail.
• Strong project management, organizational, and multitasking abilities.
• Creative problem-solving skills and adaptability in a rapidly changing environment.
• Collaborative mindset with the ability to work across departments and with diverse stakeholders.
• Optional: Experience with Gen Z audiences, educational environments, or international/global programs.

Benefits:

• Competitive total rewards package including healthcare, dental, and vision coverage.
• Paid time off, parental leave, and 6 floating Fridays annually.
• Gym reimbursement and Employee Assistance Program.
• Retirement plan with employer contribution (403b).
• Discounts on study abroad and TEFL programs.
• Flexible Spending Accounts/Health Savings Accounts.
• Voluntary benefits such as pet insurance, identity theft protection, accident, and critical illness coverage.
• Opportunity to work on an international team in a fast-paced, mission-driven organization.