Marketing Demand Gen & Revenue Operations Lead - Remote Eligible

Marketing Demand Gen & Revenue Operations Lead

This role sits at the core of the revenue engine, combining demand generation strategy with revenue operations ownership to directly impact pipeline growth and business performance. You will be responsible for building, optimizing, and scaling the systems that drive qualified pipeline from first touch to closed-won revenue. Operating at the intersection of marketing and sales, you will turn data into decisions, campaigns into measurable pipeline, and operational gaps into scalable solutions. The environment is fast-paced, highly collaborative, and deeply metrics-driven, where every initiative is expected to show clear revenue impact. You will work closely with sales leadership, SDRs, and AEs to align on funnel performance and continuously improve conversion across stages. This is a high-impact role for someone who thinks in systems, funnels, and outcomes rather than isolated marketing metrics.

Accountabilities:

• Own and optimize pipeline contribution as a primary KPI, managing demand generation across paid, outbound, and partner channels with a strong focus on conversion efficiency and revenue impact.
• Design and execute multi-channel campaigns with clear pipeline targets, ensuring full visibility from launch through performance tracking and attribution.
• Identify underperforming channels and reallocate budget based on data-driven insights to maximize ROI and pipeline output.
• Manage marketing operations systems including Salesforce and HubSpot, ensuring data integrity, lifecycle accuracy, routing, attribution, and automation workflows.
• Build and maintain real-time dashboards and forecasting models that provide leadership with clear visibility into funnel health and performance.
• Translate complex marketing and revenue data into clear, actionable insights for executive and cross-functional stakeholders.
• Collaborate closely with SDRs and AEs to align on lead quality, improve handoffs, and optimize conversion throughout the funnel.
• Participate in pipeline and revenue reviews, contributing insights and solutions to improve pipeline coverage and performance.
• Continuously evaluate and improve the revenue tech stack, identifying opportunities for automation, efficiency, and better attribution.
• Document processes, workflows, and best practices to ensure scalable and repeatable revenue operations.

Requirements:

• 4–7 years of experience in demand generation, marketing operations, or revenue operations within a B2B SaaS or technology environment.
• Proven ability to directly influence and generate qualified pipeline through structured campaigns and operational improvements.
• Strong understanding of full-funnel marketing performance, including conversion rates, attribution models, and funnel diagnostics.
• Hands-on experience with CRM and marketing automation tools such as Salesforce and HubSpot.
• Strong analytical mindset with the ability to design dashboards, interpret data, and turn insights into action.
• Experience working closely with sales teams (SDRs, AEs, leadership) in pipeline reviews and revenue alignment processes.
• Ability to clearly communicate complex data through visual, executive-ready reporting and storytelling.
• Strong understanding of leading vs lagging indicators and how to measure both effectively.
• Highly organized, detail-oriented, and comfortable working in fast-paced, performance-driven environments.
• Strong documentation discipline, treating processes and systems as scalable operational assets.
• Nice to have: experience in the learning and development or workforce enablement space.

Benefits:

• Annual salary range: CAD $120,000 – $140,000 depending on experience.
• Full-time permanent remote position (Canada-based preferred).
• Comprehensive benefits package.
• Opportunity to directly impact revenue growth in a high-ownership, metrics-driven environment.
• Exposure to both marketing strategy and revenue operations at a senior level.
• Collaborative work environment with close alignment to sales leadership and executive team.
• High autonomy to design, test, and optimize revenue-driving systems and campaigns.
• Opportunity to shape and scale go-to-market infrastructure in a growing SaaS organization.