Marketing Manager Account Based Marketing (AB - Remote Eligible

Marketing Manager, Account-Based Marketing (ABM)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Manager, Account-Based Marketing (ABM) in the United States.

This role is designed for a strategic and analytical marketer who thrives in fast-paced, revenue-driven environments. The Marketing Manager will lead Account-Based Marketing (ABM) initiatives targeting priority districts, collaborating closely with Sales, Customer Success, Product Marketing, and Revenue Operations to drive measurable pipeline and revenue outcomes. The position involves end-to-end ownership of ABM campaigns, including account research, campaign strategy, execution, reporting, and optimization. The ideal candidate brings disciplined project management, advanced Salesforce and HubSpot proficiency, and the ability to prioritize high-impact initiatives. This is an opportunity to structure and scale marketing programs, build repeatable processes, and make a tangible impact on growth while engaging with cross-functional teams in a remote environment. The role also requires strong communication and executive-level messaging skills to influence stakeholders effectively.

Accountabilities:

• Develop and manage structured ABM campaigns aligned with regional revenue priorities and business goals.
• Conduct deep account research, synthesize insights, and create tailored ABM plays and messaging for executive audiences.
• Partner with Sales and regional leaders to prioritize accounts, confirm expected pipeline contribution, and sequence campaigns strategically.
• Manage Salesforce and HubSpot campaign structures, ensuring data integrity, accurate attribution, and actionable reporting.
• Design dashboards to monitor campaign performance, pipeline progression, ROI, and conversion metrics.
• Create high-quality ABM deliverables, including email sequences, landing pages, one-sheets, district briefs, and leadership kits.
• Coordinate cross-functional activities with Sales, CSM, Product Marketing, and vendors to ensure campaigns launch effectively and meet objectives.
• Support event and field marketing integration by aligning ABM strategies with attendee outreach, follow-ups, and pipeline goals.

Requirements:

• 3–6 years of experience in Demand Generation, ABM, Growth Marketing, or Marketing Operations within K–12 edtech or SaaS.
• Strong analytical skills with experience building reports, interpreting data, and translating insights into actionable strategy.
• Advanced proficiency in Salesforce (campaigns, reports, dashboards) and HubSpot (workflows, analytics, attribution).
• Demonstrated success running structured, measurable ABM programs with links to pipeline and revenue outcomes.
• Ability to prioritize work across competing demands and communicate trade-offs effectively.
• Strong writing and communication skills for executive-level audiences.
• Experience collaborating with sales teams in account-based or regional marketing environments preferred.
• Optional: Familiarity with the K–12 decision-making process, digital literacy or curriculum marketing, and lead-to-revenue lifecycle modeling.

Benefits:

• Fully remote position with flexible work arrangements.
• Competitive salary and total rewards package.
• Opportunity to work cross-functionally in a fast-paced, mission-driven, and award-winning edtech organization.
• Professional growth through ownership of strategic, high-impact marketing campaigns.
• Collaboration with international teams and exposure to innovative marketing technologies.