Marketing Operations Manager

Marketing Operations Manager

This role sits at the center of a high-growth, incubation-stage marketing portfolio focused on emerging industrial and design-led solutions. You will be responsible for building the operational foundation that enables scalable, data-driven marketing execution from the ground up. Working closely with Marketing, Sales, and Product Marketing, you will translate strategy into structured systems, repeatable processes, and measurable performance frameworks. The environment is fast-evolving and highly collaborative, requiring comfort with ambiguity and continuous experimentation. You will design the operational backbone for lead management, campaign execution, and lifecycle measurement while ensuring data integrity and governance. This position is ideal for a builder mindset—someone who thrives in shaping new operating models and enabling modern, AI-supported marketing systems that drive predictable growth and business impact.

In this role, you will own the marketing operations foundation for an evolving B2B portfolio, ensuring scalable execution, accurate measurement, and seamless alignment across teams.

• Build and optimize end-to-end marketing operations processes, including lead lifecycle management, routing, scoring, and CRM alignment.
• Design and maintain reporting dashboards and performance frameworks to track campaign effectiveness, pipeline impact, and marketing ROI.
• Partner with Sales, RevOps, and Marketing teams to ensure consistent data governance, lead handoff quality, and operational alignment.
• Establish campaign tracking standards, including UTM governance, attribution models, and automation workflows.
• Identify and implement AI-enabled improvements in segmentation, automation, reporting, and operational efficiency while respecting governance standards.
• Enable experimentation at scale while ensuring compliance, data integrity, and platform best practices.
• Continuously identify operational gaps and propose scalable solutions that improve speed, accuracy, and decision-making.

Requirements

• 5–8 years of experience in marketing operations or marketing technology roles in B2B organizations.
• Strong expertise in CRM ecosystems (particularly Salesforce), with hands-on experience ensuring data integrity, lead flow, and reporting accuracy.
• Proven ability to design and manage lead lifecycle frameworks, including routing, scoring, and handoff processes.
• Experience collaborating closely with Sales, RevOps, and cross-functional go-to-market teams.
• Strong analytical mindset with the ability to interpret data and translate insights into operational improvements.
• Familiarity with marketing automation tools (e.g., Marketo) and workflow tools (e.g., Airtable) is an asset.
• Comfortable operating in ambiguous, fast-changing environments and influencing without formal authority.
• Strong communication and documentation skills to drive adoption of new processes across teams.

Benefits

• Competitive compensation aligned with experience and market standards.
• Comprehensive benefits package including health, dental, and vision coverage.
• Flexible work arrangements, including hybrid or remote options depending on role requirements.
• Performance-based bonuses and potential additional financial incentives.
• Retirement savings programs and financial wellness support.
• Learning and development opportunities, including training, mentorship, and career growth programs.
• Inclusive and collaborative work environment focused on innovation and continuous improvement.