Marketing Specialist, New Logo Acquisition - Remote Eligible

Marketing Specialist, New Logo Acquisition

This role sits within a high-performing demand generation team focused on driving new customer acquisition and accelerating qualified pipeline growth across a specialized SaaS ecosystem serving the green industry. You will be responsible for executing and optimizing multi-channel campaigns that convert prospects into high-intent leads, with a strong emphasis on email marketing, webinars, and targeted outreach initiatives. The environment is fast-paced, collaborative, and highly experimental, encouraging continuous testing and data-driven optimization. You will work closely with stakeholders across digital marketing, content, events, and partnerships to deliver integrated acquisition programs. This is a hands-on role where execution quality and attention to detail directly influence pipeline performance. It is an opportunity to make a measurable impact in a growth-oriented organization that values ownership, speed, and learning.

Accountabilities:

• Design, build, test, and optimize targeted email marketing campaigns focused on new logo acquisition, leveraging segmentation, personalization, and A/B or multivariate testing across subject lines, CTAs, creative, and timing to improve engagement and conversion performance.
• Support direct mail and gifting programs that enhance prospect outreach and nurture strategies, ensuring alignment with broader demand generation initiatives and campaign objectives.
• Plan and execute webinars in collaboration with internal stakeholders, managing end-to-end processes including registration flows, promotional campaigns, and post-event follow-up sequences to generate pipeline.
• Partner with marketing operations to maintain campaign structure and governance, including workflow management, naming conventions, and template standardization to ensure scalability and consistency.
• Collaborate with events and partnerships teams to support field marketing initiatives through pre-event promotion, live engagement communications, account targeting, and post-event lead nurturing.
• Create and distribute acquisition-focused email content such as newsletters and campaign roundups designed to engage prospects and drive conversion.
• Publish and maintain landing pages and event pages that support demand generation efforts, ensuring strong UX and optimized lead capture performance.
• Monitor campaign performance metrics (open rates, CTR, conversion rates, form fills, meeting bookings), document insights, and continuously refine testing strategies to improve outcomes.

Requirements:

• 2–4 years of marketing experience, ideally within B2B SaaS or demand generation environments focused on pipeline and new customer acquisition.
• Strong hands-on experience in email marketing, including segmentation, campaign execution, A/B testing, and performance optimization based on data insights.
• Excellent copywriting skills with the ability to produce clear, persuasive, and conversion-oriented content for emails, landing pages, and prospect communications.
• Experience using marketing automation and CRM platforms such as HubSpot and Salesforce, as well as webinar tools such as Zoom.
• Strong organizational and project management abilities, with the capacity to manage multiple campaigns, deadlines, and testing roadmaps simultaneously.
• Collaborative mindset with strong communication skills and experience working cross-functionally with demand generation, digital marketing, content, events, and partnerships teams.
• Ability to quickly learn and adapt to niche industries such as landscaping, arboriculture, and field-service operations.

Benefits:

• Competitive compensation package with a Canada-based salary range of CAD 75,000 – 90,000.
• Comprehensive benefits coverage including drug, dental, and mental health support through employer-funded health plans.
• Retirement savings support with RRSP matching contributions.
• Unlimited paid time off, paid holidays, and a company-wide winter break for rest and recovery.
• Flexible remote-first work environment promoting autonomy and work-life balance.
• Career development support including training resources, learning opportunities, and growth conversations.
• Additional benefits such as health spending accounts, disability and life insurance coverage, and wellness-focused support.