Mobile Marketing Manager

Mobile Marketing Manager

This role is a high-impact opportunity to lead global mobile marketing strategy across user acquisition, engagement, and retention. You will design and execute data-driven mobile lifecycle programs that enhance customer journeys across multiple regions and platforms. Working in a fast-paced, cross-functional environment, you will collaborate closely with product, analytics, engineering, and finance teams to optimize mobile growth performance. The role requires a strong blend of technical expertise in mobile marketing tools and strategic thinking to drive measurable business outcomes. You will also play a key role in app store optimization, campaign experimentation, and performance tracking across global markets. This position is ideal for a senior marketing professional passionate about mobile ecosystems, growth, and lifecycle marketing excellence.

Accountabilities:

• Lead the end-to-end strategy, execution, and optimization of global mobile marketing initiatives focused on acquisition, engagement, and retention.
• Design and manage mobile lifecycle programs to improve activation, expansion, retention, and re-subscription performance.
• Oversee campaign execution using CRM and marketing automation platforms.
• Manage mobile attribution and measurement through platforms.
• Analyze campaign performance data using advanced analytics tools, Excel, or Google Sheets to identify insights and optimization opportunities.
• Drive app store optimization strategies to improve visibility, downloads, and conversion rates.
• Ensure compliance with mobile privacy frameworks including GDPR, ATT, and SKAdNetwork.
• Collaborate with cross-functional teams including Product, Data Science, Analytics, and Finance to align marketing strategies with business goals.
• Launch and scale new mobile channels and programs across multiple regions and languages.
• Continuously test, iterate, and improve campaigns using experimentation and data-driven decision-making.

Requirements:

• 10+ years of experience in mobile marketing, lifecycle marketing, or digital growth roles.
• Strong expertise in Salesforce Marketing Cloud and related tools.
• Hands-on experience with mobile measurement platforms.
• Proven experience using CRM and engagement platforms.
• Advanced analytical skills with strong proficiency in Excel or Google Sheets for campaign analysis.
• Deep understanding of mobile privacy regulations and compliance requirements.
• Strong ability to manage complex, cross-functional initiatives in fast-paced environments.
• Experience launching and scaling mobile marketing programs across global markets.
• Excellent communication, stakeholder management, and strategic thinking skills.
• Strong attention to detail with a data-driven and experimentation-focused mindset.

Benefits:

• Opportunity to lead global mobile marketing strategy at scale across millions of users.
• Exposure to advanced marketing automation, CRM, and mobile attribution ecosystems.
• Collaborative, innovation-driven environment working with global cross-functional teams.
• Strong career growth opportunities in a high-impact digital marketing function.
• Dynamic and fast-paced workplace focused on experimentation and continuous learning.
• Flexible hybrid work structure depending on role requirements.