Paid Marketing Manager

Paid Marketing Manager

This role sits at the centre of a strategic shift toward a full-funnel, growth-driven marketing model within a fast-paced B2B fintech environment. You will take ownership of paid media strategy and execution across multiple platforms, including Google Ads, Microsoft Ads, and LinkedIn Ads, with a strong focus on driving pipeline quality and measurable revenue impact. The position goes beyond traditional campaign management, requiring a data-driven mindset to continuously optimise performance across the entire funnel. You will collaborate closely with cross-functional teams such as Sales, Product Marketing, Content, and Marketing Operations to align paid efforts with broader growth objectives. This is a highly impactful role where experimentation, analytics, and commercial thinking directly influence business outcomes. It offers the opportunity to build scalable acquisition systems in a complex, global, and performance-oriented marketing environment.

Accountabilities:

• Design, execute, and optimise multi-channel paid media campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and emerging platforms, ensuring alignment with full-funnel growth objectives.
• Continuously test and refine targeting, messaging, bidding strategies, and creative approaches to improve performance and conversion outcomes.
• Analyse campaign performance across the full funnel, including CTR, CPC, CPL, conversion rates, pipeline contribution, and revenue influence, translating insights into actionable improvements.
• Collaborate with website and content teams to run landing page A/B tests that enhance conversion rates and user experience.
• Develop audience segmentation strategies based on industry, account targeting, funnel stage, and behavioural signals, supporting ABM initiatives.
• Partner with Sales, Marketing Operations, and Product Marketing to ensure alignment between paid media, CRM data, attribution, and revenue outcomes.

Requirements:

• 5–8+ years of experience in paid media management, ideally within B2B, SaaS, fintech, or enterprise environments.
• Strong hands-on expertise in Google Ads, Microsoft Ads, and LinkedIn Ads, with proven ability to manage and scale performance campaigns.
• Demonstrated experience optimising beyond lead generation, focusing on pipeline quality, conversion efficiency, and revenue impact.
• Strong analytical capabilities with experience in performance reporting, attribution models, and data-driven decision-making.
• Familiarity with CRM and marketing automation tools such as Salesforce and/or Pardot, with an understanding of end-to-end sales cycles.
• Experience working in complex, multi-stakeholder B2B buying journeys with long sales cycles.
• Strong communication, collaboration, and stakeholder management skills across cross-functional teams.
• Desirable: exposure to ABM strategies and international, multi-market campaign execution.

Benefits:

• Competitive salary package aligned with experience
• Comprehensive health and wellness plans
• Flexible and remote-friendly working arrangements
• Generous paid time off and company holidays
• Maternity and paternity leave support
• Opportunity to work in a high-growth, innovative global environment
• Strong focus on learning, experimentation, and career development