Paid Marketing Specialist (meta Ads Focus) - Remote Eligible

Paid Marketing Specialist (Meta Ads Focus)

This role offers the opportunity to take ownership of high-impact paid marketing initiatives for a growing ethical fashion brand with a strong sustainability-driven identity. You will lead performance marketing efforts across Meta platforms, with additional exposure to channels such as Klaviyo and Pinterest, driving measurable growth through data-led campaign execution. Working in a dynamic eCommerce environment, you will be responsible for both strategy and hands-on campaign management, ensuring continuous optimisation of acquisition and conversion performance. The role combines creative thinking with analytical precision, requiring a strong understanding of audience targeting and ROI-focused decision-making. You will collaborate closely with broader marketing functions, contributing to content direction and brand growth strategies. This is an ideal opportunity for a performance marketer who thrives in fast-moving, purpose-driven digital environments.

Accountabilities:

• Develop and execute a full-funnel paid marketing strategy across Meta platforms (Facebook and Instagram), with additional activity across Klaviyo and Pinterest.
• Plan, launch, and manage paid social campaigns focused on customer acquisition, engagement, and conversion growth.
• Continuously monitor and optimise campaign performance to maximise ROI and efficiency.
• Analyse campaign data, generate insights, and provide clear, actionable performance reporting.
• Collaborate with broader marketing teams on content, creative direction, and social media alignment.
• Support experimentation and innovation in audience targeting, segmentation, and campaign structure.
• Contribute to overall brand growth by improving paid media effectiveness and scaling successful campaigns.

Requirements:

• Proven experience managing Meta Ads campaigns (Facebook and Instagram) in a performance marketing role.
• Strong hands-on experience in paid media execution combined with strategic marketing capability.
• Background in eCommerce, fashion, retail, or consumer-focused digital marketing is highly desirable.
• Strong analytical skills with the ability to interpret data and optimise campaigns for performance.
• Familiarity with digital marketing tools, ad platforms, and reporting dashboards.
• Experience working independently in a remote or self-managed environment.
• Excellent communication skills and ability to collaborate across marketing and creative teams.
• Experience with Klaviyo and Pinterest Ads is a strong plus.

Benefits:

• Opportunity to work with a purpose-driven, sustainability-focused fashion brand.
• Fully remote role with flexible working arrangements.
• Hands-on ownership of paid marketing strategy and execution.
• Exposure to multiple digital marketing channels and growth initiatives.
• Collaborative environment with cross-functional marketing involvement.
• Opportunity to directly influence brand growth and performance outcomes.