Performance Marketing Strategist - Remote Eligible

Performance Marketing Strategist

This opportunity is ideal for a results-oriented digital marketing professional who thrives on ownership, strategy, and measurable growth. In this role, you will manage high-impact paid media campaigns from end to end while serving as a trusted advisor and primary contact for clients. The position combines strategic campaign planning, hands-on execution, performance analysis, and creative messaging development in a fast-paced, growth-focused environment. You will work closely with clients to drive lead generation and appointment-setting performance while collaborating with creative and operational teams to optimize outcomes. This role offers strong autonomy, direct influence on business results, and exposure to advanced marketing systems and automation tools. If you enjoy balancing analytical thinking with creative problem-solving and client relationship management, this position offers an excellent platform for long-term career growth and impact.

Accountabilities:

• Manage a portfolio of client accounts and act as the primary point of contact for campaign strategy and performance communication.
• Conduct bi-weekly client meetings to review campaign results, discuss optimization strategies, and align on business objectives.
• Prepare and deliver performance reports prior to scheduled client calls.
• Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking.
• Manage campaign budgets, audience targeting, bidding strategies, and creative testing initiatives.
• Monitor campaign performance daily and implement data-driven optimizations to meet cost-per-appointment and conversion goals.
• Troubleshoot underperforming campaigns and develop actionable recovery strategies.
• Create compelling ad copy, hooks, messaging variations, and video sales letter scripts tailored to financial services audiences.
• Collaborate with video editors and creative teams to develop high-performing advertising assets.
• Utilize AI-powered tools to improve campaign workflows and accelerate content creation processes.
• Configure tracking systems, Meta pixels, conversion events, Calendly integrations, Zapier automations, and lead routing processes.
• Resolve technical issues related to advertising platforms, tracking infrastructure, and client systems.
• Build long-term client relationships that support retention, referrals, and account growth.

Requirements:

• 5+ years of experience in paid media management with a strong focus on Meta advertising.
• Proven experience managing multiple client accounts in an agency or performance marketing environment.
• Demonstrated success achieving campaign performance goals and maintaining strong client retention.
• Strong copywriting skills with experience developing ad copy and conversion-focused scripts.
• Experience with conversion tracking, Meta pixels, attribution systems, and marketing automation tools.
• Understanding of lead generation and appointment-setting funnels, particularly within high-ticket or considered purchase industries.
• Experience within financial services, wealth management, or related industries is strongly preferred.
• Familiarity with video sales letter marketing methodologies and direct-response advertising principles is a plus.
• Strong communication skills with the ability to explain performance data to non-technical stakeholders.
• Highly organized, detail-oriented, and capable of operating efficiently in a fast-paced environment.
• Self-starter mentality with a proactive approach to problem-solving and accountability.
• Comfortable managing direct client relationships and balancing both strategic and execution-focused responsibilities.

Benefits:

• Fully remote work environment with flexible scheduling.
• Paid time off including vacation, sick leave, and public holidays.
• Performance-based bonus opportunities tied to results and client success.
• Ongoing training and professional development support.
• Opportunity to work in a rapidly growing performance marketing environment.
• Exposure to advanced advertising technologies, automation systems, and AI-enhanced workflows.
• Collaborative and entrepreneurial company culture with strong career advancement potential.
• High level of ownership and autonomy over client strategy and campaign execution.