Principal Product Manager, Product Led Growth & Platform - Remote Eligible

Principal Product Manager, Product-Led Growth & Platform

This role is perfect for a strategic and hands-on product leader passionate about transforming the way small businesses access and benefit from digital platforms. You will lead initiatives that enable self-service adoption, optimize user onboarding, and drive product-led growth across the platform. The position involves both high-level strategic planning and detailed execution, from designing new freemium offerings to architecting APIs for third-party developers. Working closely with executives and cross-functional teams, you will define product vision, create measurable growth loops, and influence company-wide adoption of product-led thinking. This is a fully remote role that provides an opportunity to make a direct impact on the growth and success of independent businesses.

Accountabilities:

• Lead the transition from sales-led to product-led growth, defining vision, strategy, and roadmap for self-service products.
• Build and optimize the full restaurant lifecycle from initial engagement to power-user activation, improving conversion at every stage.
• Design and implement platform infrastructure including APIs, authentication, and billing systems to enable scalable self-service adoption.
• Partner with executives and cross-functional teams to drive product strategy and align go-to-market initiatives.
• Develop and run experiments to optimize conversion, activation, and user expansion, using data-driven insights to inform decisions.
• Collaborate with Sales, Marketing, Engineering, and Customer Success teams to ensure a seamless and scalable product experience.
• Track north star metrics and other KPIs to measure the impact of product-led growth initiatives.