Principal Product Marketing Manager (remote - India) - Remote Eligible

Principal Product Marketing Manager

This position is posted by Jobgether on behalf of Simpplr. We are currently looking for a Principal Product Marketing Manager in India.

In this senior-level role, you will shape and amplify the voice of innovative AI-driven products, translating complex capabilities into compelling market narratives. You will lead end-to-end go-to-market strategies, craft differentiated positioning, and equip teams with the tools they need to communicate value effectively. Working cross-functionally with product, sales, customer success, and engineering teams, you will combine market insights, storytelling, and data to drive adoption and revenue growth. This is an opportunity to influence brand leadership, represent products at industry events, and play a key role in defining how they are perceived in competitive markets.

Accountabilities

• Own and refine product messaging, positioning, and competitive differentiation for AI-driven solutions.
• Lead go-to-market planning and execution for new product launches, feature rollouts, and vertical offerings.
• Create impactful product content including thought leadership pieces, datasheets, case studies, demos, and sales collateral.
• Conduct customer research, win/loss analysis, and competitive benchmarking to inform strategy.
• Build enablement programs and materials to help sales and field teams articulate product value.
• Partner with demand generation, digital, and customer marketing teams to drive awareness, trials, and adoption.
• Represent products at industry events, webinars, and analyst briefings as a subject matter expert.
• Define and track KPIs to measure marketing effectiveness and go-to-market performance.