Product Marketing Specialist - Remote Eligible

Product Marketing Specialist

This is an exciting opportunity for a strategic and creative marketing professional passionate about education and impactful storytelling. In this role, you will shape how a multi-product EdTech platform is positioned and understood by educators, school leaders, and district decision-makers across the country. You'll work at the intersection of product, curriculum, and marketing—creating clear messaging, compelling collateral, and go-to-market strategies that drive adoption and trust. The position offers strong cross-functional exposure, close collaboration with product and academic teams, and the chance to build a product marketing function from the ground up. Ideal for someone who thrives in fast-paced, mission-driven environments, this role combines strategic thinking, hands-on execution, and long-term influence. If you're energized by education innovation and customer-centric communication, this is a unique opportunity to make a meaningful impact at scale.

Accountabilities:

• Develop and maintain clear, differentiated messaging frameworks that effectively communicate the value of multiple education products and services to schools and districts.
• Create high-impact sales and district-facing materials including one-pagers, presentations, pitch decks, and instructional content.
• Translate complex educational concepts, instructional approaches, and research findings into accessible and persuasive marketing content for educators, administrators, parents, and curriculum committees.
• Partner closely with Product, Academics, Design, Engineering, Sales, and Customer Success teams to support product launches, align messaging, and drive go-to-market initiatives.
• Support customer engagement and adoption efforts through in-product messaging, nurture campaigns, and lifecycle communications.
• Establish scalable documentation systems, manage timelines and deliverables, and ensure cross-functional coordination across marketing initiatives.
• Analyze performance metrics and provide data-driven recommendations to improve messaging effectiveness, adoption, and customer engagement.
• Help define and shape the future of the product marketing function by building foundational processes and strategic frameworks.

Requirements:

• 4–7 years of experience in Product Marketing, preferably within EdTech or a related industry.
• Strong expertise in messaging, positioning, branding, product launches, and customer-focused content development.
• Exceptional written and verbal communication skills, with the ability to simplify complex ideas into compelling narratives.
• Experience collaborating across cross-functional teams in fast-paced, highly organized environments.
• Strong project management and documentation skills, with attention to detail and the ability to manage multiple priorities simultaneously.
• Entrepreneurial mindset with a proactive, solutions-oriented approach and a passion for continuous improvement.
• Deep curiosity about customer challenges and the ability to align messaging with user needs and market demands.
• Preferred experience in K-12 education, literacy or curriculum products, or familiarity with district purchasing and adoption cycles.
• Experience building or helping establish a new function within an organization is a plus.
• Must be authorized to work full-time in the United States without sponsorship.

Benefits:

• Competitive salary ranging from $105,000 – $115,000, based on experience.
• Comprehensive health, dental, and vision insurance coverage.
• HSA and FSA options, including dependent care and limited-purpose plans.
• Company-sponsored life insurance with supplemental coverage options.
• 401(k) retirement plan with a 4% employer safe harbor match.
• Remote-first work environment with flexible scheduling options.
• Home office setup stipend and remote work support.
• Generous paid time off, including:
  • 16 paid holidays annually
  • Paid parental leave and family caregiver leave
  • Sick leave and floating holidays
  • Volunteer, school visitation, bereavement, jury duty, and donation leave
• Low-stress weeks around Thanksgiving and late December.
• Learning and development opportunities for individual and team growth.
• Monthly virtual team-building events and connection sessions.
• Access to additional employee perks such as pet insurance and travel discounts.