Program Manager - Email & Lifecycle Marketing (remote - US) - Remote Eligible

Program Manager - Email & Lifecycle Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Program Manager - Email & Lifecycle Marketing in the United States.

This role offers an exciting opportunity to lead and shape email, SMS, push, and in-app marketing programs for multiple clients. You will serve as the primary point of contact, developing strategic roadmaps, content calendars, and program initiatives that drive engagement, retention, and growth. Collaborating closely with internal teams, you will oversee execution from planning through delivery while analyzing performance data to optimize results. The position is ideal for a relationship-driven professional who excels at balancing technical and creative needs, managing multiple projects simultaneously, and delivering measurable outcomes. Your efforts will directly influence client satisfaction and long-term program success across diverse industries.

Accountabilities

• Act as the primary client contact, building strong relationships and ensuring satisfaction, retention, and renewal.
• Develop, optimize, and maintain strategic program plans, roadmaps, and content calendars aligned with client goals.
• Collaborate with internal teams to initiate and deliver program requirements across email, SMS, push, and in-app messaging channels.
• Analyze campaign performance data, provide actionable insights, and adjust strategies to maximize impact.
• Document client brand guidelines, processes, and deliverables to ensure consistency and quality.
• Identify upsell opportunities, mitigate churn risks, and promote client advocacy through case studies, interviews, and referrals.