Public Sector Marketing Manager - Remote Eligible

Public Sector Marketing Manager

In this role, you will lead high-impact marketing initiatives focused on expanding presence and accelerating growth across the public sector, with a strong emphasis on Federal, State & Local Government, and Education markets. You will design and execute integrated campaigns that combine digital, content, field, and partner-led strategies to generate demand and build pipeline. A key part of your mission will be developing and scaling channel and partner marketing programs that extend market reach through resellers, distributors, and strategic alliances. You will collaborate closely with sales, channel teams, and external partners to align messaging, optimize campaigns, and drive measurable revenue outcomes. Operating in a fast-paced, high-growth environment, you will play a central role in shaping public sector go-to-market strategy. This position also involves representing the organization at industry events and strengthening brand visibility within key government ecosystems.

Accountabilities:

• Develop and execute integrated public sector marketing strategies across Federal, State & Local Government, and Education segments to drive awareness, demand, and pipeline growth.
• Design and scale partner and channel marketing programs, including co-marketing campaigns, MDF-funded initiatives, and partner enablement activities.
• Build and manage relationships with internal stakeholders and external partners such as resellers, distributors, and industry associations to ensure alignment and execution success.
• Lead cross-functional collaboration with sales, channel, and marketing teams to ensure consistent messaging and effective campaign delivery.
• Analyze campaign performance across direct and partner-sourced channels, providing insights and recommendations to improve ROI and pipeline impact.
• Manage marketing budgets, including partner funds, ensuring efficient allocation of resources and measurable results.
• Represent the organization at industry events and conferences, supporting brand awareness, lead generation, and partner engagement.

Requirements:

• 5+ years of experience in marketing with a strong focus on public sector environments, particularly Federal, State, and Local Government markets.
• Proven experience executing integrated marketing strategies across digital, content, email, field, and partner-led channels.
• Strong background in channel and partner marketing, including MDF programs, co-marketing initiatives, and partner enablement.
• Deep understanding of public sector procurement dynamics and channel ecosystems.
• Strong analytical skills with the ability to measure performance, optimize campaigns, and translate data into actionable insights.
• Excellent communication and stakeholder management skills, with experience working across sales, marketing, and partner organizations.
• Experience managing marketing budgets and driving ROI-focused campaign execution.
• Ability to represent a company at industry events and build meaningful professional networks.

Benefits:

• Competitive compensation with performance-driven growth opportunities.
• Comprehensive health, dental, and vision insurance coverage.
• Flexible remote work with hybrid-friendly arrangements depending on location.
• Unlimited paid time off to support work-life balance.
• 401(k) retirement savings plan to support long-term financial planning.
• Opportunity to work closely with global public sector and channel ecosystems.
• Professional growth opportunities in a high-impact, fast-growing environment.