Remote Director Of Homeschool Marketing Strategy - Remote Eligible

Director Of Homeschool Marketing - Remote

In this pivotal role, you will elevate and expand marketing initiatives that align with ambitious goals for awareness, demand, and revenue. You will develop and execute a comprehensive marketing strategy, promoting a wide range of activities across various channels. Harnessing your expertise in the homeschool sector, you'll manage a small team and work closely with stakeholders to ensure marketing aligns seamlessly with business objectives. Your influence will help position our partner as a leader in the homeschool curriculum market, driving impactful results and fostering a culture of collaboration.

Accountabilities

• Develop and implement the annual marketing strategy and budget.
• Create multi-channel campaigns targeting diverse customer segments.
• Oversee content that establishes thought leadership in the homeschool market.
• Lead external partnerships with digital marketing, PR, and content agencies.
• Monitor market trends to maintain competitive advantage.
• Establish marketing KPIs to assess performance and optimize strategies.
• Mentor and grow an internal marketing team, promoting professional development.

Requirements

• 7+ years of direct-to-consumer homeschool marketing experience.
• In-depth understanding of the homeschool market and buyer personas.
• Experience in creating successful digital marketing campaigns.
• Proven ability to manage and grow affiliate marketing programs.
• Strong problem-solving skills and collaborative mindset.
• Excellent communication and presentation skills.
• Highly detail-oriented with strong project management abilities.
• Proficiency in marketing technology tools, including HubSpot.
• Familiarity with CRM systems and eCommerce platforms like WooCommerce.
• Bachelor's degree in marketing or communications.

Benefits

• Flexible remote work environment.
• Opportunity to lead a growing team.
• Access to continuous professional development.
• Collaborative work culture.
• Health and wellness benefits.
• Competitive salary and performance-based incentives.
• Supportive and dynamic workplace focused on educational impact.