Remote Email Marketing Specialist - Remote Eligible

Email Marketing Specialist - Remote

This role is crucial for managing and optimizing email marketing campaigns while supporting the overall performance of the email channel. The Email Marketing Specialist will be responsible for deploying campaigns, building automation workflows, analyzing performance data, and providing strategic insights to enhance client engagement and conversion rates. You will be part of a dynamic marketing operations team that prioritizes data-driven decision-making and collaborates across various email service providers.

Accountabilities

• Build and deploy 10–20 email campaigns per week across multiple email service providers (ESPs).
• Set up campaigns in platforms such as HubSpot, Klaviyo, Sailthrough, Dotdigital, and Omita.
• Perform quality assurance checks on all emails prior to deployment.
• Implement light HTML updates to email templates when required.
• Manage email scheduling and send cadences.
• Design and implement automated customer journey workflows.
• Set up trigger-based email sequences and behavioral campaigns.
• Build and manage customer audience segments using segmentation logic.
• Optimize automation flows based on performance data.
• Own email channel performance metrics including open rates, click-through rates, and conversions.

Requirements

• 5+ years of experience in email marketing operations, marketing automation, or a related field.
• Experience working with email service providers such as HubSpot, Klaviyo, Sailthrough, or similar platforms.
• Experience reporting on and optimizing email performance metrics.
• Experience with HTML email template updates.
• Strong ability to build and manage audience segments and automation logic.
• Excellent English communication skills with clear, mature professional communication.

Benefits

• Fully remote work opportunity with flexible working hours.
• Collaborate with a marketing operations team focused on high-impact strategies.
• Opportunity to enhance skills in marketing automation, integrations, and performance optimization.
• Engage in a dynamic working environment that prioritizes collaboration and data-driven strategies.