Remote Manager Of Marketing - Senior - Remote Eligible

Senior Marketing Manager - Remote

This role is critical in shaping marketing initiatives for VITROS® systems across North America. The successful candidate will lead strategic marketing efforts, ensuring alignment with organizational objectives and driving business results. By fostering collaboration across teams, the Senior Marketing Manager will position products effectively in the market and engage key stakeholders. This is an opportunity to impact the diagnostic landscape and contribute to a healthier future for all. The ideal candidate will relish the challenge of leading marketing campaigns and driving product success in a competitive industry.

Accountabilities

• Develop and execute a NA clinical laboratory VITROS® marketing plan(s) to support the achievement of the NA AOP and product placement targets.
• Establish and track/trend key performance indicators to measure program effectiveness.
• Develop customer-facing and internal positioning, messaging, and collateral to promote placement of VITROS® systems.
• Maintain and expand a deep understanding of the NA IVD diagnostics market and establish productive relationships with key customers.
• Lead cross-functional teams to create and execute integrated marketing campaigns that enhance brand awareness.
• Define and track Salesforce.com targets to ensure alignment with overall sales goals.
• Ensure effective product positioning and messaging content are established and kept current.

Requirements

• Education: Bachelor's Degree in Business, Marketing or Healthcare Management.
• Experience: 10+ years in IVD diagnostics or core laboratory experience, with a minimum of 3 years in sales or marketing.
• Proven experience developing marketing plans and launching IVD diagnostic products.
• Ability to manage cross-functional teams remotely and influence stakeholders.
• Strong collaboration, communication, presentation, and analytic skills.
• Willingness to travel up to 20% overnight.

Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) plan with company match.
• Paid time off including sick time and holidays.
• Employee assistance program.
• Employee Stock Purchase Plan.
• Flexible work environment.