Remote Marketing Manager, Lifecycle & Growth - Remote Eligible

Senior Lifecycle Marketing Manager - Remote

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Lifecycle Marketing Manager - REMOTE. In this role, you will drive the business impact through the design and optimization of customer engagement initiatives. Your work will support customer activation, retention, feature adoption, and revenue growth. You will bridge Lifecycle Marketing with Product and Data, translating insights into actionable experiences that influence customer behavior. This position is ideal for a marketer with a customer journey focus, as you will own pivotal initiatives that shape business outcomes in a Product-Led Growth (PLG) environment.

Accountabilities

• Own lifecycle experience direction for assigned journeys or segments
• Define target customer needs and desired behaviors
• Design comprehensive lifecycle experiences across various communication channels
• Translate business priorities into actionable lifecycle initiatives
• Develop hypotheses to measure lifecycle initiative impacts
• Collaborate with cross-functional teams for cohesive strategies
• Monitor and analyze lifecycle performance and optimize based on findings
• Act as an advisor on lifecycle best practices across teams

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 5-7 years of experience in lifecycle or growth marketing
• Proven experience owning customer journeys linked to business outcomes
• Strong analytical skills with a focus on data-driven decision making
• Ability to influence and collaborate cross-functionally
• Experience in B2B SaaS or Product-Led Growth environments

Benefits

• Flexibility to work remotely or in-office as desired
• Investment in professional development
• Comprehensive health and wellness benefits from Day 1
• 401k plan with up to 4% match
• Generous flexible time-off policy
• Employee Stock Purchase Program