Remote Marketing Manager (paid Media) - Remote Eligible

Senior Marketing Manager - Remote

This role is vital for driving qualified lead growth and establishing scalable marketing systems to support the growing national franchise model. The ideal candidate will work collaboratively with executive leadership and operate with high ownership, focusing on innovative cash-flow strategies. The responsibilities are diverse, spanning digital marketing functions, campaign performance, and event support, emphasizing results-driven outcomes.

Accountabilities

• Build, manage, and optimize paid advertising campaigns across social and digital channels
• Translate video and content assets into effective ads and funnels
• Continuously test messaging, creative, and audiences to improve lead quality and cost efficiency
• Execute campaigns directly inside marketing platforms like HubSpot
• Collaborate with the Affiliate/Vendor Manager to produce affiliate campaign assets
• Design and execute promotion strategies for events
• Support conferences, webinars, and events in partnership with leadership
• Help develop evergreen marketing assets and content campaigns
• Create templates for campaigns and promotions that others can execute
• Ensure messaging consistency and compliance across campaigns and funnels

Requirements

• Experience managing paid digital advertising campaigns or working with paid media vendors
• Strong understanding of funnels, attribution, and performance metrics
• Ability to communicate clearly, challenge assumptions, and improve systems
• Comfortable leveraging AI tools for design, scripts, and marketing campaigns
• Highly organized, systems-oriented thinker who cares about scalability and impact
• Experience using Hubspot, Google Analytics, Salesforce, and similar technology tools

Benefits

• Remote work setup (U.S.-based)
• Full-time preferred (strong part-time considered if capacity supports ownership)
• Collaborative team environment
• Opportunity to shape marketing operations for a national franchise model
• High-performance standards and clear expectations