Remote Marketing Performance Manager - Remote Eligible

Remote Marketing Performance Manager

In this role, you'll drive pipeline and revenue growth through data insights and performance measurement. Your responsibility will be to shape the marketing performance metrics that impact revenue outcomes. This fully remote position offers you the chance to work alongside various teams to optimize marketing strategies. You will play a crucial role in developing standardized measurement frameworks that enhance understanding across the organization. Join us and help transform data into actionable business strategies.

Accountabilities

• Optimize and maintain standardized marketing dashboards, reports and KPIs to track campaign and channel performance.
• Run marketing funnel analysis to identify bottlenecks and optimization opportunities.
• Own and evolve the marketing attribution framework to accurately measure marketing's contribution to revenue.
• Standardize campaign tracking processes across CRM systems.
• Deliver executive-level reporting that translates complex data into actionable insights.
• Conduct cohort analysis and ROI reporting to inform budget allocation decisions.
• Ensure marketing data integrity through validation processes and audits.
• Continuously evaluate reporting tools and analytics capabilities to improve scalability and automation.
• Provide mentorship and elevate reporting frameworks across the organization.

Requirements

• 5+ years of experience in Marketing Analytics or Revenue Marketing Analytics within B2B SaaS.
• Strong expertise in reporting tools like HubSpot and Salesforce.
• Experience designing and managing attribution models and campaign tracking frameworks.
• Advanced proficiency in data visualization tools; experience with Google Analytics 4 required.
• Solid understanding of lead lifecycle management and revenue reporting metrics.
• Exceptional analytical skills to synthesize large datasets into strategic insights.
• Deep attention to detail and commitment to data accuracy.
• Highly motivated self-starter who takes initiative.
• Experience collaborating cross-functionally with Marketing and Sales teams.
• Bachelor's degree in Marketing, Business, Analytics or a related field.

Benefits

• Medical, Dental & Vision coverage.
• Employer Paid Life Insurance & Supplemental life options.
• Voluntary Short/Long Term Disability Insurance.
• 401K with Roth and Traditional options.
• Generous PTO plan that celebrates commitment and seniority.
• Above market annual bonuses.