Remote Software Product Marketing Specialist

Senior Software Product Marketing Manager - Remote

In this role, you will be pivotal in driving product and solutions marketing efforts, focusing specifically on enhancing awareness and encouraging business growth. Your efforts will help to establish the brand's presence in key markets, targeting industries that rely on high-availability and mission-critical workloads. You will have the opportunity to collaborate with cross-functional teams to set product positioning and develop comprehensive marketing strategies. Your work will directly influence how clients perceive and interact with software products in a rapidly evolving technological landscape.

Accountabilities

• Collaborate with product management and external software partners to enhance awareness and drive business growth.
• Lead initiatives for the expansion and acceptance of product solutions.
• Develop marketing strategies and execution plans.
• Conduct market research to identify trends and opportunities.
• Act as a subject matter expert at customer engagements and events.
• Create high-impact marketing materials for sales and field teams.
• Drive thought leadership content including blogs and webinars.

Requirements

• Bachelor's degree in Marketing or Business preferred.
• 5-7+ years of experience in product marketing, particularly in enterprise software.
• Strong ability to translate technical concepts into business value.
• Experience in launching software products and solutions.
• Effective collaboration with product management and sales teams.
• Excellent written and verbal communication skills.
• Creative mindset with a strong growth orientation.

Benefits

• Comprehensive health and wellness benefits.
• Opportunities for personal and professional development.
• An inclusive work culture that celebrates diversity.
• Flexibility to balance work and personal needs.
• Creative collaboration in a dynamic environment.