Remote VP Of Marketing For B2B - Remote Eligible

VP, B2B Marketing - Remote

This strategic and execution-oriented role involves driving demand, market adoption, and revenue growth across employer and health plan segments. As a critical member of the marketing leadership team, you will develop and execute integrated marketing strategies that position essential solutions for improving population health. You will collaborate closely with Sales, Client Relations, Product, and Growth Operations to accelerate pipeline and deepen client adoption. Your understanding of healthcare buyers will enable you to build scalable programs that translate complex value propositions into compelling narratives.

Accountabilities

• Define and execute the B2B marketing vision and roadmap aligning marketing investment with company growth and revenue goals across employer and payer markets
• Segment target audiences and tailor go-to-market strategies accordingly
• Establish positioning and messaging that articulates clinical, financial, and experiential value
• Leverage marketing analytics to track marketing initiative ROI and adjust GTM strategies
• Build and scale multi-channel demand generation programs
• Optimize marketing funnel performance, including conversion and attribution
• Design and execute account-based marketing strategies for strategic accounts
• Partner with Sales to support complex buying cycles
• Develop sales enablement tools and content to influence stakeholders
• Translate product capabilities into clear, differentiated value propositions
• Build and lead a high-performing B2B marketing organization
• Establish KPIs and marketing analytics to drive data-informed decisions
• Manage budget allocation to maximize ROI across channels

Requirements

• 12–15+ years of progressive B2B marketing experience, with at least 5+ years in senior leadership roles
• Proven success in B2B marketing, preferably targeting health plans or employers
• Strong track record of driving measurable pipeline and revenue growth
• Experience launching new products and scaling revenue
• Familiarity with supplemental benefits, digital health, or population health solutions
• Expertise in demand generation and integrated marketing strategy
• Strong understanding of healthcare economics and buyer personas
• Exceptional storytelling ability to translate clinical and financial value
• Data-driven mindset with experience in marketing analytics
• Strong executive presence and ability to influence stakeholders

Benefits

• Competitive salary package
• Bonus potential based on performance
• Comprehensive medical, dental, and vision insurance
• 401k plan with company match
• Generous paid time off policy
• Free gym membership to over 13,000 fitness locations in the US
• A diverse and inclusive work environment
• Opportunities for professional growth and development