Senior Associate, Growth Marketing

Senior Associate, Growth Marketing

This role sits at the center of a fast-paced, data-driven growth environment focused on scaling user acquisition across multiple marketing channels. You will be responsible for executing and optimizing end-to-end campaigns that directly impact registrations, engagement, and cost efficiency across B2C audiences. Working cross-functionally with marketing, product, and analytics teams, you will help translate strategy into high-performing, measurable campaigns. The role combines hands-on execution with analytical thinking, requiring strong ownership from build and launch through performance analysis. You will contribute to test-and-learn initiatives that continuously improve targeting, messaging, and conversion outcomes. This is an ideal opportunity for someone who thrives in high-velocity environments and enjoys turning insights into action at scale.

Accountabilities:

You will be responsible for driving execution and performance of growth initiatives across multiple acquisition channels, ensuring campaigns are delivered accurately, efficiently, and optimized for impact. Your work will directly contribute to improving user acquisition, engagement, and cost efficiency.

• Own end-to-end execution of multi-channel campaigns across email, direct mail, SMS, outbound phone, and web, including setup, QA, launch, and optimization
• Support and execute test-and-learn agendas by defining hypotheses, success metrics, and experimentation frameworks
• Partner with cross-functional teams to improve campaign performance and align on growth priorities
• Maintain accurate campaign tracking, documentation, and reporting to ensure visibility for stakeholders
• Analyze campaign data to identify user behavior trends and translate insights into optimization opportunities
• Support performance reporting and communicate results clearly to both technical and non-technical audiences
• Ensure continuous improvement of processes, execution quality, and operational efficiency across campaigns

Requirements

This role requires a strong mix of operational discipline, analytical capability, and hands-on marketing execution experience. The ideal candidate is detail-oriented, proactive, and comfortable working in fast-moving, cross-functional environments.

• 2–4 years of experience driving growth or performance marketing outcomes within structured targets and budgets
• Hands-on experience executing email and/or direct mail campaigns at scale, ideally in a multi-channel environment
• Strong analytical mindset with the ability to interpret data and translate insights into actionable improvements
• Proficiency with tools such as Excel, Tableau, Amplitude, DOMO, and Salesforce Marketing Cloud
• Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously
• Excellent communication skills and ability to collaborate effectively across teams and stakeholders
• Solid understanding of user acquisition, conversion optimization, and lifecycle engagement strategies
• Experience in healthcare or regulated industries is a plus
• Proactive, flexible, and comfortable operating in a high-velocity, evolving environment

Benefits

• Competitive base salary range of 70,000–80,000 USD per year
• Eligibility for performance-based bonus compensation
• Comprehensive medical, dental, and vision insurance coverage
• Paid time off, including flexible vacation policy and paid sick, caregiver, and personal leave
• Retirement savings plan with employer support (subject to eligibility)
• Inclusive wellbeing and employee support programs
• Professional development and career growth opportunities
• Flexible, remote-first work environment with strong cross-functional collaboration.