Senior CRO Specialist – Growth & Conversion Optimization

Senior CRO Specialist – Growth & Conversion Optimization

Join a fast-growing and data-driven digital environment where experimentation, growth strategy, and customer experience optimization are at the center of business success. In this role, you will lead conversion rate optimization initiatives across the entire customer journey, identifying high-impact opportunities to improve user experience, revenue performance, and acquisition efficiency. You will collaborate closely with growth, product, creative, and analytics teams to transform insights into scalable experimentation roadmaps that drive measurable business outcomes. This position requires a strategic thinker who understands the broader growth ecosystem and can confidently prioritize initiatives based on impact rather than execution volume. The role offers strong ownership, cross-functional influence, and the opportunity to shape experimentation culture within a high-performance eCommerce environment. If you thrive in fast-paced settings where data, creativity, and strategic thinking intersect, this is an exciting opportunity to make a lasting impact.

Accountabilities:

• Lead the end-to-end CRO strategy process, from identifying conversion opportunities to defining hypotheses, prioritizing experiments, and analyzing results.
• Detect and address conversion bottlenecks across landing pages, product pages, checkout flows, quizzes, pricing strategies, and customer messaging.
• Develop data-driven experimentation roadmaps focused on improving conversion rates, revenue per session, and profit per visitor.
• Collaborate closely with growth, acquisition, product, creative, and analytics teams to align experimentation priorities with broader business objectives.
• Translate strategic hypotheses into actionable testing plans for execution teams and developers.
• Ensure experimentation quality through rigorous test setup, KPI definition, segmentation accuracy, and result validation.
• Maintain a high-impact testing backlog focused on business value rather than test quantity.
• Standardize experimentation documentation, including hypotheses, expected outcomes, learnings, and next-step recommendations.
• Analyze behavioral data, user journeys, funnel performance, and qualitative insights to support strategic decision-making.
• Contribute to a culture of experimentation, continuous learning, accountability, and data-driven growth across teams.
• Challenge assumptions, advocate for high-impact initiatives, and influence broader growth and product strategies through CRO insights.

Requirements:

• 4+ years of experience in CRO, experimentation, growth, performance marketing, or similar data-driven environments.
• Previous experience working within high-volume eCommerce, DTC, or fast-paced digital businesses.
• Strong ability to identify funnel issues, define strategic hypotheses, and prioritize experiments based on business impact.
• Hands-on experience with A/B testing and multivariate testing platforms such as VWO, Optimizely, Google Optimize, or similar tools.
• Proficiency with analytics and behavioral research platforms including Google Analytics, Mixpanel, Hotjar, Looker, or equivalent.
• Strong understanding of customer journey optimization, conversion funnels, and landing page experimentation.
• Experience collaborating with developers on testing frameworks and experimentation implementations.
• Ability to work effectively with incomplete or ambiguous data while maintaining strong business judgment.
• Excellent communication and stakeholder management skills with the ability to influence cross-functional teams.
• Strategic mindset with a balance of analytical thinking, curiosity, ownership, and decision-making confidence.
• Familiarity with personalization and targeting tools such as Dynamic Yield or Adobe Target is considered a plus.

Benefits:

• Fully remote work environment with flexibility and autonomy.
• Opportunity to collaborate with globally distributed and high-performing teams.
• Exposure to cutting-edge growth, experimentation, and data-driven strategies.
• Inclusive and diverse workplace committed to equity and belonging.
• Professional development opportunities and learning subsidies.
• Paid vacation and additional wellness-focused benefits.
• Fast-paced and innovative environment with strong ownership culture.
• Opportunity for long-term career growth within a rapidly scaling digital business.
• Open culture that encourages experimentation, creativity, and continuous improvement.