Senior Customer Acquisition Growth Marketing Manager (direct Mail) - Remote Eligible

Senior Customer Acquisition Growth Marketing Manager (Direct Mail)

In this role, you will lead and scale one of the most impactful customer acquisition channels within a high-growth environment. You will oversee large-scale direct-to-consumer direct mail programs while leveraging advanced targeting strategies, data analysis, and creative experimentation to drive measurable growth. Working cross-functionally with analytics, data science, creative, and marketing teams, you will translate insights into high-performing campaigns. This position offers the opportunity to manage significant marketing investment and shape multi-channel acquisition strategies that deliver strong ROI. You will thrive in a performance-driven, collaborative environment where experimentation and data-informed decision-making guide marketing success.

Accountabilities:

As a Senior Customer Acquisition Growth Marketing Manager, you will oversee the development, execution, and optimization of direct mail acquisition strategies:

• Lead and scale a high-volume direct-to-consumer direct mail prescreen program, managing one of the organization's most significant acquisition channels.
• Design and execute targeting strategies, including triggers, third-party list partnerships, and prescreen initiatives to efficiently expand reach.
• Analyze campaign performance across direct mail and digital channels to identify trends, measure ROI, and recommend optimization strategies.
• Collaborate with marketing analytics and data science teams to refine audience segmentation, prescreen criteria, scoring models, and campaign forecasting.
• Develop creative briefs and coordinate with creative teams and external agencies to produce compliant, high-performing marketing assets.
• Lead testing and experimentation across targeting, messaging, and creative formats to improve key metrics such as CAC, conversion rates, and lifetime value.
• Manage agency relationships and vendor partnerships to ensure timely, high-quality campaign delivery.
• Oversee complex projects and marketing budgets, ensuring effective allocation of resources and measurable impact on growth.

Requirements:

The ideal candidate combines strong marketing expertise with data-driven decision-making and cross-functional leadership:

• 7+ years of experience in growth or performance marketing roles.
• At least 3+ years managing large-scale prescreen direct mail programs (3M+ mail pieces per month), preferably within consumer lending or financial services.
• Strong analytical capabilities with experience evaluating campaign performance and making data-driven marketing decisions.
• Hands-on experience with SQL or similar tools for independent analysis is preferred.
• Proven experience developing creative briefs and managing creative testing and production workflows.
• Ability to collaborate effectively with cross-functional teams including data science, analytics, creative, and marketing stakeholders.
• Experience managing multi-channel acquisition strategies across direct mail, digital, email, and retargeting channels.
• Excellent project management, communication, and organizational skills with strong attention to detail.
• Bachelor's degree required; advanced degree is a plus.

Benefits:

This role offers a competitive compensation package and a range of benefits designed to support flexibility, well-being, and professional growth:

• Competitive base salary based on location:
• Tier 1 (San Francisco Bay Area, New York, Seattle): $157,000 – $172,000
• Tier 2 (Chicago, Austin, Denver, Boston, Washington DC, San Diego, Portland, Sacramento, Philadelphia, Los Angeles, Santa Barbara): $142,000 – $156,000
• Tier 3 (All other U.S. metro areas): $125,000 – $138,000
• Meaningful equity participation.
• Comprehensive medical, dental, and vision coverage with FSA and HSA options.
• 401(k) retirement plan, life insurance, and short- and long-term disability coverage.
• Unlimited paid time off and 10 company holidays.
• Fully paid parental leave with additional transition support.
• Flexible remote work environment with optional in-person collaboration.
• Monthly stipends for internet, mobile plans, and wellness.
• One-time home office setup reimbursement and company-provided equipment.