Senior Digital Marketing Manager - Remote - Remote Eligible

Senior Digital Marketing Manager - Remote

In this role, you will play a crucial part in implementing, overseeing, and analyzing multi-channel marketing campaigns. You will collaborate with a diverse group of teams including marketing, communications, and analytics to design effective messaging strategies that support business objectives. Your expertise in marketing automation will be key to ensuring customer engagement across various platforms, while your analytical skills will help optimize campaign performance. If you're passionate about integrating technology with marketing strategies in a remote-friendly setting, this opportunity is for you.

Accountabilities

• Develop and execute data-driven multi-channel marketing campaigns including email, SMS, and in-app messaging.
• Ensure digital campaigns are aligned with business strategies and adhere to best practices.
• Utilize the tech stack to create audience segments and design personalized communications.
• Manage operational tasks within marketing automation platforms such as Microsoft Dynamics.
• Monitor campaign performance metrics and present insights for optimization.
• Stay informed about marketing technology trends and compliance standards.
• Use AI-driven tools to enhance campaign efficiency and effectiveness.

Requirements

• Bachelor's degree or equivalent experience.
• Minimum of 4 years of experience in marketing automation and marketing technology.
• 1 year of experience with Microsoft Dynamics, Customer Insights - Journeys platform.

Benefits

• Comprehensive health plans including medical, dental, and vision coverage.
• Flexibility for time off with no accrual limits for salaried employees.
• 401(k) plan with company matching.
• Paid parental leave and volunteer time off.
• Employee stock purchase plan and charitable giving match program.
• Opportunities for career development and networking.