Senior Digital Marketing Manager – Clumio - Remote Eligible

Senior Digital Marketing Manager – Clumio

This role sits at the center of digital growth for a cloud-native data protection offering, driving how technical and enterprise buyers discover, evaluate, and convert into pipeline. You will own the end-to-end digital experience across web properties, shaping journeys that translate complex cloud security and backup capabilities into clear, compelling value for developers, architects, and IT decision-makers. The position blends strategic ownership with hands-on execution across content, SEO, conversion optimization, and experimentation. You will play a key role in transforming early interest into measurable business outcomes across multiple digital channels. Working in a fast-moving, product-led environment, you will collaborate closely with product marketing, demand generation, and technical teams. This is a high-impact role focused on growth, performance, and continuous optimization of digital experiences.

Accountabilities:

• Own the full digital strategy and web presence for the Clumio offering, ensuring a high-performing experience across comms, content, and conversion journeys while driving measurable pipeline impact.
• Design persona-driven digital journeys for cloud architects, DevOps teams, and technical evaluators, translating complex product capabilities into credible, high-conversion narratives.
• Lead SEO, AEO, and GEO initiatives to increase visibility in search engines and AI-generated answer surfaces, improving discovery across emerging and traditional channels.
• Optimize cloud marketplace alignment by supporting messaging consistency across AWS, Azure, and Google Cloud evaluation paths and associated landing experiences.
• Drive conversion rate optimization through A/B testing, behavioral analysis, and continuous refinement of landing pages, demo flows, and trial experiences.
• Collaborate cross-functionally with product marketing, demand generation, SEO, and sales teams to align digital execution with broader growth and pipeline objectives.

Requirements:

• 8–12+ years of experience in digital marketing, growth marketing, or content strategy within SaaS, cloud infrastructure, or developer-focused environments.
• Strong understanding of cloud ecosystems (AWS, Azure, or GCP) and how technical buyers evaluate infrastructure and data protection solutions.
• Proven ability to drive measurable improvements in traffic, engagement, conversion, and pipeline contribution through digital initiatives.
• Experience with SEO tools, analytics platforms, experimentation frameworks, and performance tracking systems.
• Familiarity with AEO/GEO concepts and emerging best practices for optimizing content for AI-driven discovery platforms.
• Ability to translate complex technical concepts into clear, persuasive messaging tailored to both technical and business audiences.
• Strong collaboration, communication, and stakeholder management skills in cross-functional, fast-paced environments.

Benefits:

• Competitive salary range: $123,250 – $195,500 USD plus bonus and equity eligibility
• Remote-first work environment across the United States
• Comprehensive health coverage including medical, dental, and vision insurance
• 401(k) retirement plan with employer contribution
• Stock options and performance-based compensation opportunities
• Flexible paid time off and paid holidays
• Parental leave and additional family support benefits
• Professional development and learning allowances
• Home office support and wellness reimbursement programs