Senior Director, GTM Strategy And Marketing Operations - Remote Eligible

Senior Director, GTM Strategy And Marketing Operations

This is a high-impact leadership opportunity for a strategic and data-driven marketing operations expert passionate about scaling revenue growth in a fast-paced SaaS environment. In this role, you will help shape and execute go-to-market strategies that drive pipeline generation, marketing performance, and operational excellence across multiple channels and customer segments. Working at the intersection of Marketing, Sales, and Revenue Operations, you will oversee forecasting, investment planning, funnel optimization, and marketing systems infrastructure. You'll collaborate closely with cross-functional leaders to ensure strategic alignment and measurable business outcomes while leading initiatives that improve scalability, efficiency, and revenue impact. This role is ideal for a leader who combines analytical rigor, operational expertise, and strong business acumen in a collaborative, remote-first environment.

Accountabilities:

• Co-own and shape the overall marketing go-to-market strategy in partnership with Demand Generation leadership, aligning pipeline goals with revenue objectives.
• Develop and manage marketing forecasting models, pipeline targets, funnel metrics, and performance reporting to ensure visibility into growth and ROI.
• Lead strategic planning and investment allocation across marketing technology, media spend, and campaign initiatives to maximize efficiency and impact.
• Partner with Sales, Revenue Operations, Finance, and Marketing stakeholders to align on targets, service-level agreements, routing strategies, and funnel optimization.
• Translate strategic priorities into scalable execution frameworks by collaborating with marketing operations and GTM engineering teams.
• Oversee marketing systems, automation, workflows, and measurement infrastructure to support high-performing demand generation programs.
• Analyze campaign and funnel performance to identify gaps, generate insights, and recommend optimization strategies for pipeline acceleration.
• Support executive-level GTM planning discussions and contribute strategic recommendations that improve business performance and operational alignment.

Requirements:

• 8–12+ years of experience in B2B SaaS marketing strategy, marketing operations, revenue operations, or demand generation leadership roles.
• Strong expertise in CRM systems, marketing automation platforms, workflow orchestration tools, and data-driven GTM infrastructure.
• Proven experience owning marketing pipeline targets, forecasting, funnel modeling, and revenue performance management.
• Deep understanding of multi-channel go-to-market strategies, including inbound, outbound, account-based marketing, and enterprise sales motions.
• Experience managing marketing budgets, technology investments, and resource allocation strategies.
• Strong analytical mindset with the ability to transform complex data into actionable business insights and strategic recommendations.
• Demonstrated success influencing cross-functional stakeholders across Sales, Finance, RevOps, and Marketing teams without direct authority.
• Excellent communication, leadership, and organizational skills with the ability to thrive in fast-paced, evolving environments.
• Ability to balance strategic planning with operational execution and process optimization.

Benefits:

• Competitive compensation package with base salary ranging from $150,000 to $190,000 plus bonus opportunities.
• Comprehensive medical, dental, and vision insurance plans.
• 401(k) plan with employer matching contributions.
• Flexible remote-first work environment with work-from-home flexibility.
• Flexible paid time off, paid holidays, and quarterly wellness days.
• Wellness incentives and employee engagement initiatives.
• Career growth opportunities within an innovative, fast-growing technology company.
• Collaborative and inclusive culture that encourages creativity, thought leadership, and cross-functional partnership.
• Opportunity to contribute to cutting-edge AI-powered marketing solutions used by major multi-location brands.