Senior Director, Marketing & Marketing Access - Remote Eligible

Senior Director, Marketing & Market Access

This is an exciting leadership opportunity for a strategic and commercially driven marketing professional passionate about advancing healthcare innovation and patient access. In this role, you will lead integrated marketing and market access initiatives across North America, driving growth for a portfolio of medical devices and genetic services within the fertility and reproductive health space. You will work at the intersection of commercialization, reimbursement strategy, and customer engagement while partnering closely with Sales, Medical Affairs, and Customer Service teams. The position offers the opportunity to shape go-to-market strategies, optimize omnichannel campaigns, and strengthen market positioning in a rapidly evolving healthcare environment. Ideal candidates thrive in collaborative, mission-driven organizations and bring a balance of strategic thinking, operational excellence, and people leadership. This fully remote role offers broad visibility and the ability to make a meaningful impact on both business growth and patient outcomes.

Accountabilities:

• Develop and execute integrated North America marketing and market access strategies aligned with broader business and commercial objectives.
• Lead and mentor cross-functional marketing teams spanning branding, digital marketing, communications, analytics, and content development.
• Drive portfolio growth through market analysis, competitive intelligence, commercialization planning, and forecasting initiatives.
• Define and monitor KPIs, manage departmental budgets, and optimize marketing performance and return on investment.
• Lead omnichannel campaigns, conference participation, KOL engagement programs, advocacy initiatives, and business development support activities.
• Partner with Medical Affairs and Commercial teams to support evidence generation strategies and reimbursement initiatives that improve patient access.
• Align pricing strategies, payer dynamics, and clinical value propositions to strengthen adoption and market penetration.
• Collaborate with regional and global stakeholders to ensure consistency, operational alignment, and successful execution across markets.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field required; MBA or advanced degree preferred.
• Minimum 7 years of experience in healthcare product marketing, commercialization, or related strategic marketing functions.
• At least 3 years of experience leading and developing high-performing marketing teams.
• Strong expertise in strategic planning, branding, product launches, market analysis, and commercial execution.
• Experience within Women's Health, IVF, fertility, genetic services, or related healthcare sectors strongly preferred.
• Proven ability to influence cross-functional stakeholders and drive alignment across complex healthcare organizations.
• Strong analytical, leadership, and communication skills with the ability to translate insights into actionable strategies.
• Innovative mindset with a demonstrated ability to deliver measurable business impact in dynamic environments.
• Experience managing budgets, marketing performance metrics, and market access initiatives preferred.

Benefits:

• Fully remote work environment with flexibility and autonomy.
• Competitive compensation package.
• Comprehensive medical, dental, and vision insurance coverage.
• IVF coverage and family-building support benefits.
• 401(k) plan with employer safe harbor matching.
• Paid time off and 10 paid holidays annually.
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
• Basic life insurance and AD&D coverage.
• Short-term and long-term disability insurance.
• GAP insurance and optional supplemental insurance programs.
• Employee Assistance Program (EAP) for personal and professional support.
• Opportunity to join a global healthcare organization focused on innovation and patient impact.