Senior Director Of Growth Marketing - Remote - Remote Eligible

Senior Director Of Growth Marketing

In this role, you will play a crucial part in defining, leading, and optimizing the entire customer journey for our partner. The impact of your work will drive efficient and scalable growth, positioning the company as a leader in the market. You will be the strategic owner of the Growth Marketing Funnel, overseeing all aspects related to user acquisition, activation, and retention. Collaborating closely with cross-functional teams, you will blend rigorous data analysis with creative strategies to boost customer lifetime value while minimizing acquisition costs.

Accountabilities

• Define and execute the holistic growth marketing strategy across the entire customer journey.
• Optimize marketing investments based on LTV and conversion performance.
• Mentor and align direct reports to execute effective strategies within their domains.
• Serve as the strategic marketing leader, translating funnel insights into actionable objectives.
• Partner with analytics to ensure robust data tracking and reporting.
• Champion rapid A/B testing across marketing channels.
• Provide strategic guidance on performance marketing and user acquisition.
• Oversee affiliate and content marketing strategies to maximize growth.

Requirements

• 10+ years of experience in growth in the consumer subscription industry.
• Minimum of 4+ years in a senior leadership role managing director-level reports.
• Proven expertise in unifying and optimizing the full growth funnel.
• Strong proficiency in data analytics and business intelligence tools.
• Experience in a Series B/C startup environment with a focus on maximizing LTV:CAC.
• Success in influencing product and engineering teams within a cross-functional environment.

Benefits

• Work remotely from anywhere in the designated states.
• Opportunity to lead a dynamic and fast-growing team.
• Engage in meaningful work that positively impacts families.
• Collaborate with a diverse and inclusive team.
• Flexible working hours to accommodate various time zones.