Senior Growth Marketing Campaigns Manager

Senior Growth Marketing Campaigns Manager

This role sits at the intersection of strategy, storytelling, and performance marketing, responsible for designing and executing high-impact integrated campaigns that drive measurable pipeline growth. You will own the full lifecycle of demand generation for a key segment, from annual planning and campaign architecture to execution, optimization, and post-campaign analysis. Working in a fast-paced, highly collaborative environment, you will partner closely with Product Marketing, Sales, and SDR teams to align messaging, targeting, and revenue goals. You will also shape how campaigns are structured, measured, and scaled, building repeatable systems that elevate performance across channels. This is a highly strategic yet hands-on role for a marketer who thrives on both big-picture thinking and detailed execution. Your work will directly influence pipeline creation, revenue impact, and the overall efficiency of growth programs. You will also play a key role in embedding AI-driven tools and modern marketing practices into campaign execution.

Accountabilities:

• Define and execute integrated campaign strategies across brand, demand generation, product launches, and events for a key segment
• Own end-to-end demand generation performance, including MQLs, pipeline contribution, conversion rates, and ROI optimization
• Build scalable campaign frameworks, playbooks, and templates to improve execution efficiency and leverage AI-driven marketing tools
• Partner closely with Product Marketing to design launch strategies and ensure alignment between messaging and demand generation efforts
• Collaborate with Sales and SDR teams on lead routing, follow-up processes, and continuous feedback loops to improve conversion outcomes
• Own the campaign calendar and budget, ensuring disciplined allocation of resources and performance accountability
• Lead Account-Based Marketing (ABM) strategies for priority verticals, from design to execution and optimization
• Analyze campaign performance and continuously refine targeting, messaging, and channel mix based on data-driven insights

Requirements:

• 8+ years of experience in B2B SaaS demand generation or growth marketing roles
• Proven experience owning and delivering integrated, multi-channel marketing campaigns from strategy to execution
• Strong analytical skills with the ability to define metrics, interpret data, and translate insights into action
• Experience working cross-functionally with Sales, SDR, Product Marketing, and creative teams in complex organizations
• Hands-on experience with marketing automation and CRM tools such as HubSpot and Salesforce
• Strong communication skills with the ability to influence stakeholders and present performance insights to executive audiences
• Builder mindset with a track record of improving processes, systems, and campaign performance over time
• Comfortable working in fast-paced environments with evolving priorities and high accountability
• Experience using or integrating AI tools in marketing workflows is strongly preferred
• Must be authorized to work in the United States without sponsorship

Benefits:

• Competitive industry salary with equity participation
• Comprehensive medical, dental, and vision coverage with full employer coverage for employee-only plans (most medical options)
• 16 weeks of fully paid parental leave for all new parents
• Health and wellness stipend to support physical and mental well-being
• Remote work support including home office, internet, and mobile phone stipends
• Commuter benefits for employees in select office locations
• Family planning support benefits
• 401(k) plan with employer matching and immediate vesting
• Flexible PTO policy plus 80 hours of sick time
• 11 company-paid holidays per year
• Virtual team events, learning sessions, and company-wide engagement programs.