Senior Growth Marketing Manager - Remote Eligible

Senior Growth Marketing Manager

This role is a high-impact growth leadership position at the intersection of performance marketing, lifecycle strategy, and AI-enabled experimentation within a B2B cybersecurity SaaS environment. You will be responsible for designing and executing a full-funnel demand generation engine that drives acquisition, activation, retention, and expansion across highly technical audiences. The position blends strategic ownership with hands-on execution, requiring a "player-coach" mindset to both define growth strategy and directly build and optimize campaigns. You will work closely with product marketing, sales, customer success, and product teams to ensure a cohesive and data-driven customer journey. A strong emphasis is placed on leveraging AI, analytics, and modern marketing technologies to continuously improve performance and scale revenue impact. This is a fast-paced, experimentation-driven environment where insights, testing, and iteration directly shape business growth.

Accountabilities:

• Architect and execute a full-funnel growth strategy to drive sustainable demand generation, customer acquisition, and revenue expansion.
• Own the entire customer lifecycle, including awareness, acquisition, activation, retention, upsell, cross-sell, and advocacy programs.
• Design and run persona-based and use-case-driven campaigns tailored to technical cybersecurity and enterprise audiences.
• Build and optimize lifecycle marketing programs, including AI-powered email nurture flows and customer engagement campaigns.
• Leverage AI tools to improve segmentation, targeting, campaign creation, experimentation, and performance optimization across channels.
• Manage paid and owned channels (e.g., LinkedIn, Google Ads, Reddit, email) to maximize pipeline generation and ROI.
• Conduct ongoing performance analysis using GA4, Salesforce, and cohort/attribution data to identify growth opportunities.
• Collaborate cross-functionally with marketing, sales, product, and customer success teams to align messaging and growth initiatives.

Requirements

• 5+ years of experience in growth marketing, demand generation, or performance marketing within B2B SaaS or cybersecurity environments.
• Proven experience building and scaling full-funnel marketing programs that drive measurable acquisition, retention, and expansion outcomes.
• Strong hands-on expertise with modern marketing tools such as LinkedIn Campaign Manager, Google Ads, GA4, Salesforce, Semrush, and marketing automation platforms (e.g., Marketo).
• Deep understanding of marketing analytics, attribution models, and cohort analysis to inform decision-making.
• Experience marketing to technical audiences (e.g., security, intelligence, or enterprise IT professionals) with the ability to translate complex value propositions into compelling messaging.
• Strong "player-coach" mindset, with the ability to define strategy while also executing campaigns and analyzing performance data.
• Highly data-driven and comfortable in fast-paced, test-and-learn environments with continuous optimization cycles.
• Demonstrated ability to effectively use AI tools to enhance segmentation, creative production, testing, and funnel optimization.
• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Benefits

• Competitive base salary ranging from CAD $155,000 to $165,000, plus bonus and equity.
• Performance-based incentive compensation aligned with business impact.
• Comprehensive health, dental, and wellness benefits.
• Flexible time off and supportive work-life balance policies.
• Remote-friendly or flexible work arrangements depending on role and location.
• Stock options as part of long-term incentive alignment.
• Opportunity to shape and scale a high-growth demand engine in a leading cybersecurity SaaS company.
• Collaborative, mission-driven culture focused on integrity, ownership, and innovation.