Senior Lifecycle And PLG Marketing Manager - Remote Eligible

Senior Lifecycle and PLG Marketing Manager

We are currently looking for a Senior Marketing Manager to lead lifecycle and Product-Led Growth (PLG) initiatives, optimizing prospect journeys from first engagement to sales qualification. This role is focused on driving early activation, engagement, and pipeline acceleration through data-driven campaigns that leverage buyer behavior, product usage, and intent signals. You will collaborate closely with Product Marketing, Sales, Marketing Ops, and RevOps to design scalable, behavior-based programs that improve lead quality and opportunity conversion. The role offers the opportunity to influence high-impact programs in a fast-paced, B2B SaaS environment and directly contribute to revenue growth. The ideal candidate is analytical, collaborative, and experienced in building programs that combine marketing automation, PLG strategies, and lifecycle management.

Accountabilities:

• Own the strategy and execution of lifecycle programs for pre-customer audiences, including early-stage leads, MQLs, and sales-accepted opportunities
• Design and manage PLG campaigns that leverage trials, freemium, product tours, or usage-triggered engagement to accelerate pipeline and sales qualification
• Build multi-touch, behavior-driven campaigns across email, in-product, and sales-assisted channels, ensuring messaging aligns with personas and product value
• Partner with Product Marketing, Sales, and RevOps to optimize handoffs, lead scoring, and follow-up processes for high-intent prospects
• Continuously analyze and optimize programs using engagement metrics, conversion rates, and pipeline influence data
• Segment and personalize campaigns using firmographics, technographics, buyer roles, personas, and product usage signals
• Support account-based and sales-assisted motions, aligning lifecycle and PLG campaigns with overall revenue goals

Requirements:

• 5–7 years of experience in B2B lifecycle marketing, PLG, demand generation, or marketing automation
• Proven track record of driving pipeline-focused lifecycle or PLG programs in SaaS or data-driven companies
• Strong understanding of B2B buyer journeys, longer sales cycles, and sales qualification processes
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and data/analytics tools for nurturing and engagement optimization
• Experience in supporting PLG motions, trial-based programs, or product-driven qualification
• Solid communication, project management, and collaboration skills with cross-functional teams
• Data-driven mindset with the ability to segment, personalize, and optimize campaigns based on analytics and intent signals
• Experience with ABM or account-based lifecycle programs is a plus

Benefits:

• Competitive salary with performance-based incentives and potential equity opportunities
• Comprehensive benefits including medical, dental, and vision coverage
• Flexible remote work environment
• Opportunities for professional development and career growth
• Collaborative and high-impact company culture that values innovation and ownership
• Holistic compensation package rewarding performance and contribution

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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