Senior Manager, Integrated Marketing - Remote Eligible

Sr Manager, Integrated Marketing

This role is responsible for leading the strategy, execution, and optimization of integrated marketing initiatives that span campaigns, channels, partners, and go-to-market motions to drive measurable business impact. The Sr Manager, Integrated Marketing will collaborate closely with sales enablement, partner marketing, solution offers, and operations teams to ensure marketing programs are strategically aligned and fully supported with the right messaging, tools, and insights. The role oversees campaign governance, budgets, and agency performance, while establishing scalable frameworks and playbooks that enable consistent execution. Additionally, this position manages website strategy, SEO performance, content lifecycle, and digital experience optimization. This role thrives in a fast-paced, collaborative environment, requiring strong analytical, organizational, and leadership skills to deliver high-quality marketing programs that drive revenue growth.

Accountabilities:

• Lead strategic planning, prioritization, and execution of integrated marketing initiatives across campaigns, channels, partners, and industries.
• Ensure marketing programs are aligned with go-to-market motions, sales plays, and revenue objectives.
• Collaborate with cross-functional teams to provide messaging, tools, insights, and feedback loops for continuous optimization.
• Develop and oversee marketing campaigns aligned with partner priorities and MDF-supported initiatives.
• Manage program calendars, budgets, and agency relationships, including scope, performance, ROI, and contract execution.
• Establish repeatable marketing frameworks, playbooks, and operating models to scale initiatives.
• Direct website strategy, content management, SEO optimization, A/B testing, and technical maintenance for high-performing digital experiences.
• Measure and report campaign effectiveness, providing actionable insights for continuous improvement.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 8+ years of B2B marketing experience, with progressive responsibility in integrated marketing, demand generation, or go-to-market strategy.
• Proven track record leading multi-channel marketing campaigns with measurable revenue impact.
• Experience managing marketing budgets, program calendars, MDF-funded initiatives, and agency partnerships.
• Expertise in website strategy, SEO best practices, content lifecycle management, and digital experience optimization.
• Strong cross-functional collaboration, communication, presentation, and leadership skills.
• Hands-on experience with marketing platforms such as HubSpot, 6sense, Asana, Google Tag Manager, Google Analytics, Google Ads, LinkedIn Ads, Cvent, or Highspot.
• Analytical mindset with the ability to interpret data and present actionable insights clearly.
• Detail-oriented and capable of managing multiple projects simultaneously.

Benefits:

• Competitive salary range of $120,000 – $145,000, with potential for incentive/variable pay.
• 401(k) plan with employer contributions.
• Comprehensive medical, dental, and vision coverage, including HSA contributions.
• Paid parental leave, employee assistance programs, and wellness initiatives.
• Flexible work arrangements, including remote options.
• Professional development opportunities and career growth support.
• Additional perks such as telehealth, travel assistance, voluntary insurance plans, and volunteer time off.