Senior Manager, Marketing Data & Analytics

Senior Manager, Marketing Data & Analytics

This role sits at the intersection of advanced analytics, marketing strategy, and client consulting, driving data-informed decisions that shape high-impact Go-to-Market strategies for leading B2B organizations. You will lead complex analytics engagements, translating large and diverse datasets into clear, actionable insights that improve marketing and sales performance. Operating in a fast-paced consulting environment, you will manage client relationships, oversee project delivery, and ensure analytical rigor across all workstreams. The position blends hands-on analytical execution with strategic advisory responsibilities, requiring both technical depth and strong storytelling ability. You will collaborate with cross-functional teams and mentor junior analysts while shaping scalable frameworks and best practices. This is an opportunity to influence enterprise marketing strategies through data, experimentation, and predictive insights.

Accountabilities:

• Lead end-to-end delivery of client analytics engagements, managing timelines, workstreams, deliverables, and stakeholder expectations across multiple projects.
• Apply advanced marketing analytics techniques including segmentation, campaign performance analysis, propensity modeling, and predictive analytics to generate actionable insights.
• Translate complex datasets into clear narratives, strategic frameworks, and recommendations that inform Go-to-Market and revenue growth strategies.
• Serve as the primary client-facing analytics lead, building trusted relationships with senior stakeholders across marketing, sales, and strategy teams.
• Oversee and contribute to analytical execution using tools such as SQL, Python, R, Excel, and statistical modeling approaches.
• Mentor and develop junior team members through hands-on guidance, review, and structured coaching within project delivery environments.

Requirements:

Candidates should bring strong experience in data-driven consulting or marketing analytics, with the ability to combine technical expertise, business understanding, and client leadership. The role requires both hands-on analytical capability and proven project ownership in client-facing environments.

• 4–5+ years of experience in data analytics, marketing analytics, market research, or consulting roles.
• Prior experience in consulting or client-facing advisory environments strongly preferred.
• Strong proficiency in analytical tools such as SQL, Python, R, SAS, and Excel.
• Experience building data-driven narratives and presenting strategic recommendations to senior stakeholders.
• Solid understanding of marketing performance measurement, customer segmentation, and predictive modeling techniques.
• Proven project management and client relationship skills with the ability to manage multiple complex engagements.
• Strong communication, storytelling, and organizational abilities with a proactive, detail-oriented mindset.

Benefits:

• Competitive salary range with performance-based annual bonus (up to 20%)
• Comprehensive medical, dental, and vision insurance coverage
• 401(k) retirement plan with employer contribution
• Flexible PTO, summer Fridays, and extended holiday break period
• Paid parental leave and family support benefits
• Professional development budget and continuous learning opportunities
• Wellness benefits including mindfulness and mental health support tools
• Remote-first work environment with flexibility and autonomy