Senior Marketing Analytics Lead - Remote - Remote Eligible

Senior Director Of Marketing Analytics - Remote

In this pivotal role, you will lead the strategy and optimization of analytics across digital marketing efforts. You will interface between marketing performance metrics and financial health, contributing significantly to the company's growth. Your success will be measured by your ability to drive insights that optimize customer acquisition and retention strategies. If you have a passion for data and a focus on delivering measurable results, this could be the perfect opportunity for you. Join us in making a meaningful impact while working remotely.

Accountabilities

• Own measurement and optimization of paid media and affiliate channels.
• Lead lifecycle analytics across onboarding and retention.
• Develop frameworks for assessing marketing impact.
• Establish full-funnel KPIs for marketing performance.
• Drive structured experimentation across channels.
• Optimize media mix and targeting strategies.
• Build forecasting models for revenue impact.
• Lead development of integrated marketing datasets.
• Define metrics and ensure reporting accuracy.
• Translate data into executive-ready insights.
• Identify growth opportunities through data analysis.
• Mentor a high-performing marketing analytics team.

Requirements

• 10+ years in marketing and fintech analytics.
• Deep expertise in digital performance marketing.
• Strong understanding of consumer lending economics.
• Experience with scalable reporting environments.
• Advanced SQL skills and BI tool familiarity.

Benefits

• Generous paid time off.
• Competitive medical, dental, and vision coverage.
• 401K with company match for US employees.
• Company-paid life insurance.
• Access to mental health and wellness resources.
• Company-paid volunteer time for community service.
• A value-based culture promoting growth opportunities.
• Legal coverage and additional supplemental options.