Senior Marketing Automation Specialist (remote)

Senior Marketing Automation Specialist

This position is posted by Jobgether on behalf of Cengage Group. We are currently looking for a Senior Marketing Automation Specialist in Virginia, USA.

This role offers a unique opportunity to lead and optimize marketing automation strategies, focusing on Salesforce Marketing Cloud (SFMC). You will work closely with marketing, product, and technology teams to execute and refine automated marketing journeys that drive engagement and business results. The position involves managing complex email campaigns, troubleshooting system issues, and implementing data-driven optimizations. You will also explore and propose innovative approaches to enhance marketing automation capabilities. Success in this role requires a strong technical foundation, attention to detail, project management skills, and the ability to translate technical concepts for diverse stakeholders in a collaborative environment.

Accountabilities

• Design, implement, and optimize automated marketing journeys using Salesforce Marketing Cloud tools, including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Audience Builder.
• Manage multi-audience email campaigns globally, ensuring accurate data segmentation and delivery strategy.
• Troubleshoot and resolve system issues, maintaining integrations between Salesforce and Marketing Cloud.
• Monitor, analyze, and report on campaign performance, providing actionable insights to improve results.
• Collaborate with cross-functional teams to ensure alignment of marketing automation with business goals.
• Explore, research, and propose new approaches to enhance marketing automation processes and adoption.
• Maintain attention to detail in building journeys, ensuring flawless data accuracy and system configurations.