Senior Marketing Strategist - Remote Eligible

Senior Marketing Strategist

You will join a fast-moving, idea-driven marketing environment where strategy is not just advisory, but directly tied to measurable client growth and business impact. In this role, you will lead the development of multi-channel marketing strategies for childcare-focused organizations, shaping how campaigns are designed, executed, and optimized across client portfolios. You will act as a key strategic partner to clients, guiding high-level conversations and helping them make confident, data-informed decisions about growth. Your work will bridge creativity and performance, ensuring that bold marketing ideas translate into structured, high-performing campaigns. You will collaborate closely with internal teams to transform strategic direction into actionable execution across design, content, and performance channels. This role requires strong ownership, communication skills, and the ability to thrive in a high-accountability, results-driven agency environment. It is ideal for a strategic thinker who enjoys leading client relationships while actively shaping marketing outcomes.

Accountabilities:

• Own and develop end-to-end multi-channel marketing strategies tailored to childcare client objectives and growth goals.
• Lead client-facing strategic discussions, providing guidance, clarity, and direction on campaign planning and business growth initiatives.
• Define KPIs, success metrics, and optimization frameworks to ensure campaigns deliver measurable ROI.
• Oversee campaign performance and budget allocation, making data-informed adjustments to improve results continuously.
• Collaborate with internal teams including coordinators, designers, and performance specialists to execute strategic plans effectively.
• Translate data, insights, and performance metrics into actionable recommendations and client-ready strategic narratives.
• Drive innovation in campaign development by incorporating industry trends, testing new approaches, and refining strategic direction.
• Ensure consistent alignment between client expectations, campaign execution, and performance outcomes.

Requirements:

• Proven experience in marketing strategy, ideally within a multi-client or agency environment.
• Strong background in developing and managing multi-channel marketing campaigns from strategy through execution.
• Experience working with marketing analytics tools (e.g., GA4) and translating data into actionable insights.
• Strong financial acumen with the ability to manage and optimize campaign budgets based on ROI performance.
• Excellent communication and presentation skills, with confidence in leading client-facing discussions.
• Ability to manage multiple priorities in a fast-paced, performance-driven environment.
• Strong critical thinking and problem-solving skills with a bias toward action and ownership.
• Proficiency with modern marketing tools and Google Workspace applications.
• Ability to synthesize complex data into clear strategic recommendations for non-technical stakeholders.

Benefits:

• Fully remote work environment with strong emphasis on work-life balance
• Up to 25 days of paid time off plus dedicated birthday leave
• Half-day Fridays during the month of August
• Performance-based incentives, merit rewards, and quarterly performance reviews
• Continuous learning and professional development opportunities
• Collaborative, high-performance agency culture focused on growth and innovation
• Exposure to diverse client accounts and strategic marketing challenges
• Flexibility and autonomy in managing work delivery and execution
• Structured environment supporting career progression and skill development