Senior Performance Marketing Manager, New Channel Expansion

Senior Performance Marketing Manager, New Channel Expansion

This role is designed for a performance marketing expert who thrives on building what doesn't yet exist. You will be responsible for identifying, testing, and scaling new paid acquisition channels that extend beyond established search and unlock incremental growth at scale. Operating at the intersection of data, creative strategy, and media buying, you will define how new channels such as CTV, programmatic, paid social, and emerging platforms contribute to long-term growth. The environment is highly experimental and data-driven, requiring strong judgment in measurement, incrementality, and investment decisions. You will partner closely with analytics, creative, and platform teams to design structured tests and translate results into scalable playbooks. This is a high-impact individual contributor role with direct influence on budget allocation and growth strategy.

Accountabilities:

• Lead end-to-end development of new paid channels, including opportunity evaluation, business case creation, testing frameworks, and scaling strategies across platforms such as CTV, programmatic, YouTube, Meta, and TikTok.
• Design and execute incrementality measurement approaches, including geo-based and holdout tests, to isolate true channel impact and guide investment decisions.
• Build structured experimentation programs combining creative, audience, and placement variables, translating results into scalable playbooks and repeatable frameworks.
• Develop and maintain strong platform and media partner relationships to stay ahead of emerging formats, buying models, and optimization opportunities.
• Own creative strategy for performance marketing channels by setting hypotheses, briefing creative teams, and driving iterative learning across formats.
• Deliver portfolio-level insights and investment recommendations, ensuring leadership has a clear understanding of trade-offs, attribution, and growth opportunities.
• Improve conversion signal quality and measurement efficiency to enhance algorithmic performance and campaign effectiveness.
• Leverage AI tools to accelerate analysis, ideation, and reporting while ensuring accuracy, compliance, and brand alignment.

Requirements

This role requires a strong blend of performance marketing expertise, analytical rigor, and strategic thinking. The ideal candidate has a proven track record of building and scaling paid channels from the ground up and thrives in high-ownership environments where experimentation drives growth.

• Proven experience launching and scaling new paid acquisition channels (e.g., paid social, programmatic, streaming/CTV, YouTube) with measurable business impact.
• Strong hands-on expertise in Meta and TikTok performance marketing, including management of large-scale budgets and optimization for CPL, CVR, and revenue.
• Deep understanding of incrementality testing, attribution models, and performance measurement frameworks.
• Strong creative instincts with the ability to guide messaging, formats, and performance-driven creative strategy.
• Analytical mindset with the ability to interpret complex data, identify performance drivers, and communicate insights clearly to senior stakeholders.
• Experience managing multiple priorities in fast-paced environments with a high degree of autonomy.
• Familiarity with AI tools for marketing optimization and a forward-looking approach to their application in performance marketing.
• Nice to have: experience in regulated industries, UGC workflows, or BI tools such as Looker or Tableau.

Benefits

• Total cash compensation range: $100,000 – $140,000 annually (up to $125,000 – $175,000 for NYC hybrid roles).
• Eligibility for performance-based bonus and potential equity opportunities depending on role structure.
• Comprehensive health coverage including medical, dental, and vision insurance.
• 401(k) retirement plan with company match.
• Flexible paid time off policy, including generous vacation, holidays, and additional PTO after tenure milestones.
• Paid parental bonding leave and caregiver support programs.
• Life insurance, disability coverage, and flexible spending accounts.
• Employee assistance programs and wellness-focused benefits supporting work-life balance.