Senior Product Marketing Manager, Email Hub - Remote Eligible

Senior Product Marketing Manager, Email Hub

This role offers the opportunity to shape the messaging, positioning, and go-to-market strategy for a fast-growing email platform within a dynamic, creator-first environment. You will work closely with cross-functional teams to translate complex email functionality—automation, segmentation, deliverability, and analytics—into compelling narratives that drive adoption, engagement, and long-term value. The role combines strategic thinking, creative content development, and data-driven decision-making, with ownership over launches, educational resources, and customer enablement. You will influence how creators and community businesses grow through email, while operating in a highly collaborative, remote-friendly, and globally distributed team. The position provides scope to innovate, mentor, and make a measurable impact on product adoption and business growth.

Accountabilities

• Own messaging and positioning for the Email Hub product, translating complex functionality into clear, compelling value propositions.
• Develop high-impact product content, including website copy, lifecycle emails, launch assets, sales decks, and product collateral.
• Plan and execute go-to-market strategies for new features and optimizations in collaboration with Product, Growth, and Engineering teams.
• Enable Sales and Customer Success teams with materials such as pitch decks, FAQs, battlecards, demos, and internal training.
• Create customer-facing educational resources including guides, FAQs, onboarding flows, and best-practice examples to maximize adoption.
• Gather customer insights and performance data to refine messaging, positioning, and launch strategies for continuous improvement.
• Contribute to broader product marketing initiatives, ensuring Email Hub narratives align with the overall community-first product vision and brand.

Requirements

• 5+ years of product marketing experience, ideally within a high-growth software company, with a focus on messaging, positioning, and copywriting.
• Exceptional written communication, storytelling, and simplification skills; ability to translate complex product surfaces into clear customer value.
• Proven track record creating messaging frameworks and executing go-to-market strategies from strategy to execution.
• Deep understanding of customer personas and pain points, with the ability to craft customer-first solutions.
• Experience collaborating with Product, Growth, Sales, and Customer Success teams to drive adoption and revenue growth.
• Strong sense of ownership and ability to work independently in a remote, fast-paced environment.
• Proficiency in English at CEFR Level C1 / ILR Level 5.
• Bonus: Experience in email or lifecycle products, growth marketing, or experimentation frameworks.

Benefits

• Competitive salary: $140,000–$160,000 USD per year, with annual review and increase potential.
• Startup equity opportunities.
• Fully remote role with flexible work arrangements.
• 35 days of paid time off annually and paid sabbatical after 5 years.
• Medical coverage for you and your family or reimbursement options, depending on location.
• Parental leave for expanding families.
• Home office and learning & development stipends.
• Annual company retreats held in inspiring global locations.
• High-autonomy, outcomes-focused culture in a globally distributed, inclusive team.