Senior SEO Analyst For Sports Products - Remote Eligible

Senior Seo Analyst For Sports Products In Ireland

Join a fast-growing digital marketing environment specializing in competitive, high-traffic sports and iGaming verticals, where SEO plays a critical role in driving product visibility and business growth. In this role, you will take ownership of SEO strategy for sports betting products, working closely with product, content, and outreach teams to design and execute impactful organic growth initiatives. You will operate in a highly analytical and performance-driven setting, where your insights directly influence product direction, content strategy, and market expansion. The position offers the opportunity to work on highly competitive niches where technical SEO, authority building, and strategic content planning are essential for success. This is an ideal role for an SEO expert who thrives in data-driven environments and understands the dynamics of sports and betting ecosystems. You will help shape scalable SEO frameworks that improve rankings, traffic, and long-term organic growth across multiple sports products.

Accountabilities:

• Lead the end-to-end SEO strategy for sports betting products, ensuring alignment with overall product and business objectives.
• Develop and implement comprehensive on-page SEO strategies including content optimization, keyword mapping, and internal linking structures.
• Design and execute off-page SEO strategies in collaboration with outreach teams, including link-building and authority development initiatives.
• Conduct technical SEO audits and ensure best practices are implemented across all sports product platforms.
• Research competitive landscapes in sports betting and iGaming to identify growth opportunities and strategic SEO improvements.
• Collaborate with product managers and content teams to shape content strategies and improve topical authority and relevance.
• Monitor, analyze, and report on SEO performance metrics to drive continuous optimization and data-informed decision-making.
• Contribute to the development of Expertise, Authority, and Trust (E-A-T) signals across digital properties.
• Identify new SEO opportunities to improve rankings, visibility, and organic traffic growth in highly competitive markets.
• Support the evolution of scalable SEO frameworks and processes across multiple sports product lines.

Requirements:

• Proven experience as an SEO Analyst or SEO Specialist with a strong track record of ranking websites in highly competitive niches.
• Deep expertise in on-page SEO, off-page SEO, technical SEO, and building Expertise, Authority, and Trust (E-A-T).
• Experience working within sports, iGaming, gambling, casino, or similarly competitive digital industries.
• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies.
• Experience developing and executing link-building strategies and digital outreach campaigns.
• Solid understanding of content strategy development and keyword research methodologies.
• Familiarity with SEO tools, analytics platforms, and performance tracking systems.
• Ability to collaborate effectively with cross-functional teams including product, content, and outreach specialists.
• Strong communication skills with the ability to present insights and recommendations clearly.
• Comfortable working in CET-aligned working hours within a remote international environment.
• Strong alignment with values such as trust, transparency, accountability, and continuous growth mindset.
• Passion for sports and sports betting is considered a strong advantage.

Benefits:

• Fully remote work environment with flexibility across multiple locations.
• Opportunity to work on high-impact sports products in highly competitive international markets.
• Exposure to advanced SEO strategies in iGaming and sports betting industries.
• Collaborative environment working with experienced product, content, and marketing teams.
• Opportunity to directly influence product growth, visibility, and organic performance.
• Fast-paced digital marketing setting with strong focus on innovation and measurable results.
• Professional development opportunities within a growing and dynamic organization.
• Chance to work in a performance-driven culture where SEO plays a central strategic role.