Senior SEO & GEO Marketing Manager

Senior SEO & GEO Marketing Manager

This role defines and drives how technical and developer audiences discover products across both traditional search engines and emerging AI-powered discovery platforms. You will own the strategy that connects organic visibility to measurable inbound pipeline, shaping how content performs not only in Google but also in LLM-based environments and AI-driven answer engines. Acting as the central owner of SEO and GEO strategy, you will lead execution across agencies, freelancers, and internal teams while ensuring alignment with broader marketing and product priorities. This is a highly cross-functional, hands-on role combining strategic planning, content optimization, and performance analysis. You will help redefine organic growth in a landscape increasingly shaped by AI-generated answers. Your work will directly influence discoverability, authority, and revenue impact across developer and technical buyer journeys.

In this role, you will own the end-to-end SEO and GEO strategy, ensuring strong organic visibility across search engines and AI-driven discovery platforms while translating performance into measurable business impact.

• Lead the development and execution of SEO and GEO (Generative Engine Optimization) strategy to improve discoverability, traffic quality, and inbound pipeline across search and AI answer platforms.
• Build and maintain a comprehensive organic growth roadmap covering content strategy, on-page optimization, site architecture, link building, and AI search visibility.
• Manage end-to-end content and optimization workflows, from opportunity identification and briefing to publication, iteration, and performance tracking.
• Partner with product marketing, content, web, and communications teams to align organic strategy with business priorities and developer-focused messaging.
• Analyze visibility in AI-generated and LLM-based results, developing strategies to improve accuracy, authority, and presence in emerging discovery environments.
• Establish and evolve GEO/LLMO benchmarks and performance measurement frameworks as the discipline matures.
• Use analytics tools (GA4, Search Console, Tag Manager, Mixpanel, Salesforce) to evaluate performance, uncover insights, and guide optimization decisions.
• Monitor algorithm changes, competitive dynamics, and AI search trends to continuously evolve strategy and maintain differentiation.

Requirements

• 8+ years of B2B marketing experience with ownership of SEO strategy and execution, ideally for developer-focused or technical SaaS products.
• Proven success building SEO programs that drive measurable business outcomes, including inbound leads and pipeline growth.
• Strong understanding of developer audiences and how they research, evaluate, and adopt technical tools and platforms.
• Familiarity with GEO, LLMO, or answer engine optimization concepts, or a strong SEO foundation with a clear perspective on AI-driven search evolution.
• Experience managing cross-functional initiatives involving agencies, freelancers, and internal stakeholders.
• Proficiency with analytics and SEO tools such as GA4, Google Search Console, Google Tag Manager, Mixpanel, and CMS platforms.
• Strong writing and editing skills for technical audiences, with the ability to guide content quality and messaging.
• Excellent communication, stakeholder management, and prioritization skills in fast-moving environments.

Benefits

• Competitive base salary depending on geographic zone ($116,000 – $187,000 range)
• Restricted Stock Units (RSUs) as part of total compensation
• Comprehensive medical, dental, and vision insurance
• Mental health and wellness support programs
• Flexible and remote-friendly work environment
• Generous paid time off and company holidays
• Opportunities for professional growth in a high-impact, fast-evolving discipline
• Inclusive, collaborative culture focused on innovation and continuous learning