Sr Analyst Digital Marketing

Sr Analyst Digital Marketing

This role is an excellent opportunity for a data-driven digital marketing professional to help shape seamless omni-channel customer experiences within a highly collaborative environment. You will work across marketing, sales, customer support, operations, and IT teams to develop scalable digital solutions that improve both customer engagement and operational efficiency. The position combines strategic thinking, product management, analytics, and technology integration, making it ideal for someone who thrives at the intersection of marketing and digital innovation. You'll play a key role in optimizing customer journeys, influencing product roadmaps, and leveraging platforms such as Salesforce to drive measurable business results. With exposure to enterprise-level digital transformation initiatives, this role offers strong visibility, cross-functional impact, and long-term growth opportunities in a dynamic organization.

Accountabilities:

• Support the strategy and execution of omni-channel digital experiences that create seamless customer interactions across online and offline touchpoints.
• Collaborate with Sales, Marketing, IT, Operations, and Customer Support teams to gather business requirements and deliver scalable technology solutions.
• Help shape and prioritize product roadmaps to improve customer lifecycle management and digital user experiences.
• Analyze stakeholder feedback, customer insights, product data, and analytics to identify opportunities for process optimization and innovation.
• Develop and maintain dashboards, KPIs, and reporting frameworks to measure performance and support data-driven decision-making.
• Partner closely with architects, engineers, and third-party vendors to ensure successful delivery and iteration of digital initiatives.
• Evaluate digital tools, Salesforce solutions, and AppExchange products to address technology and data gaps.
• Communicate project updates, recommendations, and business insights effectively to both internal and external stakeholders.
• Support continuous improvement initiatives focused on customer satisfaction, operational performance, and digital transformation.

Requirements:

• Minimum 3 years of experience working with digital marketing technologies and platforms.
• At least 2 years of product management or related experience within digital or customer-focused environments.
• Hands-on experience with Salesforce products such as Sales Cloud, Service Cloud, and Marketing Cloud.
• Familiarity with ERP systems, digital ecosystems, analytics tools, and customer data platforms.
• Strong analytical and strategic thinking abilities with a focus on continuous improvement and innovation.
• Proven ability to work cross-functionally and influence stakeholders in matrixed organizational structures.
• Excellent project management, organizational, and communication skills.
• Ability to balance technical understanding with strong business acumen and customer-focused thinking.
• Comfortable working independently while collaborating effectively with dispersed teams in a fast-paced environment.

Benefits:

• Comprehensive medical, dental, and vision coverage.
• Health care and dependent care spending accounts.
• Short-term and long-term disability coverage.
• Life insurance and accidental death & dismemberment insurance.
• Employee and Family Assistance Program (EAP).
• Employee discount programs and wellness support.
• Retirement savings plan with generous company match.
• Employee Stock Purchase Plan (ESPP).
• Paid Time Off (PTO) and work-life balance support.
• Opportunity to contribute to sustainability-focused and innovation-driven initiatives.