Sr. Customer Analyst - Marketing Analytics - Remote Eligible

Sr. Customer Analyst - Marketing Analytics

This role provides the opportunity to drive insights across the full customer lifecycle, from acquisition to retention, engagement, and churn. You will analyze complex datasets to uncover trends, identify opportunities, and provide actionable recommendations that influence business strategy. Working closely with cross-functional teams in Retention, Loyalty, Product, and Data, you will translate raw data into dashboards, reports, and stories that support decision-making. The position emphasizes both technical expertise and strategic thinking, offering a collaborative, fast-paced environment where your analyses directly impact customer experience and business growth. You will be central to shaping analytics best practices and guiding the organization toward data-informed decisions.

Accountabilities:

As a Sr. Customer Analyst, you will take ownership of customer reporting, analysis, and insight generation:

• Lead customer analytics across key lifecycle metrics, including acquisition, retention, churn, engagement, and lifetime value.
• Develop, maintain, and optimize complex SQL queries in Snowflake or similar data environments for recurring reporting and ad hoc analysis.
• Build and maintain standardized datasets, metrics, and reporting frameworks to ensure consistency and reliability across teams.
• Partner with Retention, Loyalty, and Product teams to define analytical requirements and answer strategic business questions.
• Analyze customer behaviors, cohort performance, and subscription dynamics to surface actionable insights and growth opportunities.
• Support experimentation by defining success metrics, creating measurement frameworks, and analyzing test results.
• Produce executive-ready dashboards, summaries, and readouts that clearly communicate insights and recommendations.
• Ensure data quality and accuracy through rigorous validation, documentation, and ongoing quality assurance processes.

Requirements:

The ideal candidate brings strong analytical skills, hands-on technical expertise, and experience driving business decisions through data:

• 4–6+ years of experience in data analytics, customer analytics, or business intelligence, preferably in eCommerce or subscription-based businesses.
• Advanced SQL skills with experience querying large, complex datasets.
• Proven ability to analyze customer, subscription, or lifecycle data and translate insights into clear recommendations for non-technical stakeholders.
• Experience with metrics such as retention, churn, lifetime value, cohort analysis, and engagement.
• High attention to detail and strong ownership of data accuracy, reporting quality, and process documentation.
• Excellent communication and stakeholder management skills in fast-paced, cross-functional environments.
• Preferred: experience in subscription, DTC, healthcare/wellness businesses, lifecycle marketing, CRM, CDPs, or marketing analytics platforms.
• Nice to have: proficiency with dashboarding tools such as Looker or Tableau, and experience mentoring junior analysts.

Benefits:

This role offers a competitive compensation and comprehensive benefits package designed to support well-being, growth, and flexibility:

• Base salary range: $95,000 – $105,000 USD.
• Fully remote work environment.
• Comprehensive medical, dental, and vision coverage, including FSA programs.
• 401(k) plan with employer match.
• Quarterly bonus program.
• Flexible paid time off.
• Company-wide wellness breaks and wellness program, including virtual sessions and Headspace membership.
• Monthly stipends for internet, cell phone, and wellness.
• Annual learning & development stipend.
• Free Nutrafol subscription and free lunches twice per week.
• Pet insurance discounts and benefits.