Sr Director Brand Marketing

Sr Director Brand Marketing

This senior leadership role sits at the center of brand strategy, business performance, and consumer-driven innovation within a fast-paced health and wellness portfolio. You will be responsible for shaping and executing the strategic direction of multiple high-impact consumer brands across categories focused on nutrition, wellness, and specialty health solutions. The role combines full P&L accountability with the opportunity to define long-term growth strategies while also driving near-term commercial performance. You will collaborate across marketing, sales, finance, supply chain, and insights teams to translate consumer and category intelligence into actionable brand strategies. Operating in an entrepreneurial and highly collaborative environment, you will influence both vision and execution across the organization. This is a highly visible role where leadership, creativity, and analytical rigor come together to scale brands and accelerate market impact.

Accountabilities:

In this role, you will lead the strategic direction, performance management, and growth execution of a portfolio of specialty consumer brands while ensuring strong cross-functional alignment and commercial results.

• Define and execute integrated brand strategies across channels, including product, pricing, positioning, and distribution.
• Own full P&L responsibility, delivering topline growth, profitability, and multi-year business planning.
• Lead annual and in-year performance tracking, identifying risks, opportunities, and corrective growth actions.
• Drive innovation and renovation pipelines, ensuring timely and on-budget execution of brand initiatives.
• Partner with insights and analytics teams to translate market, consumer, and competitive intelligence into actionable strategies.
• Collaborate closely with sales, finance, supply chain, and marketing teams to optimize forecasting and business performance.
• Oversee marketing investment effectiveness, using ROI and mix modeling to improve efficiency and impact.
• Lead, develop, and inspire marketing teams while fostering a high-performance and growth-oriented culture.

Requirements:

This role requires a seasoned marketing leader with deep experience in brand building, commercial management, and cross-functional leadership within fast-moving consumer or health-related industries.

• 12+ years of experience in brand marketing, marketing leadership, or consumer product management roles.
• Proven experience managing full P&L ownership and driving both top-line and bottom-line performance.
• Strong background in brand strategy, go-to-market execution, and innovation planning.
• Experience managing complex brand portfolios in a competitive, fast-paced environment.
• Ability to translate consumer insights and data into strategic and operational marketing decisions.
• Strong leadership, communication, and influencing skills across senior stakeholders and cross-functional teams.
• Entrepreneurial mindset with the ability to balance strategic thinking and hands-on execution.
• Bachelor's degree required; MBA or advanced degree strongly preferred.

Benefits:

• Competitive base salary estimated between $230,000 and $250,000 (final compensation depends on experience and location)
• Performance-based incentives and bonus opportunities
• Comprehensive healthcare coverage (medical, dental, vision)
• 401(k) retirement plan with company match
• Broad employee benefits supporting physical, financial, and emotional wellbeing
• Opportunities for career growth in a global, innovation-driven organization
• Inclusive workplace culture focused on diversity, equity, and professional development
• Flexible, cross-functional, and collaborative working environment.